INBI Infusion Brands International Inc (CE)

Infusion Brands International (INBI - OTCBB) is continuing to expand its presence in the global consumer products market by participating in the Electronic Retailing Association International Tradeshow in Berlin Germany from June 23-26, 2012. In addition to showcasing its counter-rotating Circular DualSaw®, the Florida-based company is debuting the brand-new Shampaw Dog Grooming System®.

Shampaw is a patent-pending dog-washing glove designed to clean your dog from the inside out, instead of just washing the surface like most other products and devices. The 38 water-jet nozzles built into the glove ensure your dog is free of debris, fleas and dander, while simultaneously massaging your dog. Shampaw is so easy to use that anyone can use it – even kids. And dogs love it because it's gentle and non-irritating to their skin.

"The ERA Show in Germany is the ideal opportunity for Infusion Brands to introduce Shampaw to more than 800 direct branding distributors from around the globe. We attend ERA's international trade conference in Europe every year as it always proves to be a great way to meet our industry peers and establish new channel partner relationships," said Bob DeCecco, Chairman and CEO of Infusion Brands. "As we are beginning to test launch Shampaw via direct response programming in the United States next week, we believe the timing is perfect to meet with our other marketers from around the world to expand our distribution of Shampaw in order to create global sales velocity."

Infusion Brands took over exclusive worldwide product distribution rights in April 2012 and has already produced a 30-minute infomercial which will begin testing on cable channels across the United States as early as next week. In addition to the flagship product, Infusion Brands will have a number of additional product line extensions to offer its channel partners and end users to help increase the likelihood of a successful campaign launch. Based on the success of the existing product line, plans are already in the works for additional line expansions and product enhancements in multiple pet categories.

About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI - OTCBB) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

CONTACT: Leah Knepper
         French/West/Vaughan
         919.277.1176
         lknepper@fwv.us.com