INBI Infusion Brands International Inc (CE)

Infusion Brands International (INBI.PK) – a global consumer products company – continues to expand its presence in the European marketplace through a new distribution deal with BEST PPUH. This deal grants BEST PPUH exclusive distribution rights in Poland to one of Infusion Brands' most successful, innovative consumer products, DualSaw®.

DualSaw is an engineering wonder with two blades that simultaneously rotate in opposite directions. Since Infusion Brands took over product distribution in 2009, the brand has become one of the most successful products ever launched via direct response television. It was previously sold under multiple product names but was unified under the DualSaw brand at the recent International Trade Fair in Koln, Germany, last month. Since then, DualSaw has announced similar distribution alliances for DualSaw with Brand Developers in Australia and New Zealand, and A-tech Maskin in Sweden.

"Since purchasing our European supplier Home-Shopping-Express in May 2011, we have been working very hard to establish Infusion Brands as a major player in the European consumer products market," said Bob DeCecco, Chairman and CEO of Infusion Brands. "With Infusion Brands' expertise in quickly taking successful products to market and our presence in the European market, we're confident our partnership with BEST PPUH is going to be mutually beneficial for both companies."

BEST PPUH has established a subsidiary dedicated specifically to facilitating the distribution of DualSaw in Poland and recently launched www.dualsaw.pl to introduce DualSaw in that market.

"We are amazed at the success of DualSaw around the globe," said Krzysztof Rudnicki, CEO of BEST PPUH. "This product has set a new standard in the market and is quickly disrupting the power saw category. We are quite pleased to be a part of a global company that offers innovative products that provide real tangible value to customers."

According to DeCecco, additional distribution opportunities for DualSaw are already on the horizon, including plans for other European countries, as well as Asia.

About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI.PK) is a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

About BEST PPUH

BEST PPUH's subsidiary, DualSaw Poland, is the official exclusive distributor of DualSaw in Poland. For more information, visit www.dualsaw.pl.

CONTACT: Leah Knepper
         French/West/Vaughan
         919.277.1176
         lknepper@fwv.us.com