EyeCity.com, Inc. (Pink Sheets:ICTY) announced today the following update to shareholders on the company's direction in 2012. As previously stated EyeCity.com, Inc. has been seeking a suitable merger candidate with a primary focus on natural resource and junior mining companies.

As previously reported ICTY is in late stage negotiations with two independent mining companies, both with significant mineral reserves. The two mining operations are geographically diverse, one located in Mexico and the other in West Africa. The two mining operations are both focused on gold. Given the strong global demand for base and precious metals many forecast that gold prices will continue to trend higher. These mining operations were targeted based upon reported resources and long term growth of assets.

Mr. Bradley R Wilson commented, "As part of the ongoing due diligence, ICTY has engaged an independent geology specialist to review the mining reports and assets on each project for ore deposits with a specific focus on gold resources.

"The planned structure with the two companies is an exchange of assets/share structure for the merger. The consensus of all parties in the negotiations is to do the exchange with a preferred series of stock in ICTY.

"The objective of the preferred series is to protect existing shareholders and avoid dilution of common stock. As previously stated in an earlier press release, the Company is bound by a non-disclosure agreement and until such time as a signed contract and compliance with all appropriate regulations is completed, we cannot expand on specifics of the negotiations. Immediately upon the signed execution of an Agreement, and compliance with all appropriate regulatory authorities transparent details of the transaction will be released for all shareholders and interested parties."

The Company cautions all shareholders that non-verifiable rumors are not credible. The only credible information is as officially presented as fact by EyeCity.com, Inc. management.

Kindest Regards,

Bradley R Wilson

Investor Relations: 678.772.1148

Safe Harbor Statement: This news release includes forward-looking statements pertaining to future anticipated projected plans, performance and developments, intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Any statements on this news release that are not statements of historical fact should be considered forward-looking statements. These forward-looking statements generally can be identified by phrases such as "believes," "expects," "anticipates," "foresees," "forecasts," "estimates," "intends," or other words or phrases of similar import. Similarly, statements in this news release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

CONTACT: Bradley R Wilson
         Investor Relations:
         678.772.1148
Eyecity Com (PK) (USOTC:ICTY)
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