Eyecity.com, Inc. Makes Major Move

DALLAS, TX -- After evaluating the proposals brought before the board, the recommendation was made to enter into a Letter Of Intent with an operator located in the southern United States offering a secondary recovery project.

As with all oil and gas plays, there is some risk. The company feels this play substantially reduces its exposure while providing the highest potential for success.

Primary recovery is the initial period of production when the well is either flowing or placed on pump. This initial period is when the well(s) will produce between 20% to 32% of the hydrocarbons in place in the formation. When a well has limited or no oil, gas, or water coming into the wellbore, you then move on to what is called the secondary recovery period.

The successful to non-successful ratio of water floods, or secondary recovery efforts, in the geographic area of this play can be quickly categorized as having been extremely profitable. The western portion of this field has had several secondary recovery efforts, and has averaged almost 1 BO (Barrel of Oil) produced from secondary recovery methods, for every 1.3 BO (Barrel of Oil) produced from primary production. This prospect calls for the flooding of a proven zone in the eastern portion of the field which has produced in excess of 1.9 MMBO (Million Barrels of Oil) across approximately 1.2 miles. This lease is situated on the highest and thickest portion of this structure.

The Company believes that focusing on secondary recovery properties with proven reserves is a cost and risk efficient method to generate strong financial returns.

This Letter of Intent will be signed and a board meeting will be held to confirm the direction of the project this coming Thursday.

Joe Parker was quoted as saying "This play encompasses all of the features one would look for in a secondary recovery project. Mainly, substantial primary oil production and favorable formations capable of accepting the water to re-pressurize the tar get formation. I am anticipating this project providing a substantial ROI and will assist on mitigating unnecessary risk for Eyecity.com shareholders."

CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements," which are statements related to future, not past events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements.

These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

Contact: Anthony Baker 214-986-4321

Eyecity Com (PK) (USOTC:ICTY)
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