RadioShack Expands DIY Portfolio - Analyst Blog
18 5월 2013 - 12:50AM
Zacks
Struggling consumer electronics
speciality retailer, RadioShack Corp. (RSH)
extended its partnership with Maker Media, which will expand its Do
it Yourself (DIY) product base. Notably, Maker Media is an existing
DIY partner of RadioShack.
The collaboration between the two
will add to Maker Media’s existing line of DIY products within
RSH’s fold, which include popular kits like ‘Getting Started with
Arduino’. The new DIY products like kits, robotics and tools will
be available in RadioShack stores and online during the latter part
of the year.
Maker Media serves a growing
community of creative makers by providing its products, services
and by connecting them with its partner. The company is the creator
of MAKE Magazine, Makezine.com and Maker Faire, which will also be
available in RadioShack stores in the coming months.
RadioShack started ‘The Great
Create’ project to get the best out of its most creative customers
and display the creations online or through its stores. In that
effort, the company added several partners like Popular Science,
WIRED, Popular Mechanics and has also added hundreds of new parts
and tools in its stores. Some of its most popular DIY kits are
ColdHeat Soldering Tool, Light-Emitting Diodes (LED), and
Electroluminescent wire among others.
An adverse product-mix toward
low-margin devices and a secular downtrend on its legacy consumer
electronics business has taken its toll on RadioShack’s results.
Recently, RadioShack posted highly disappointing first-quarter 2013
financial results, where the top line and the bottom line failed to
beat the Zacks Consensus Estimate. This sombre condition is mainly
attributed to weakness in the company’s postpaid wireless
business.
We believe that the partnership
extension is an attempt by the company to diversify its product
offering to compensate its loss in the wireless and electronics
business. Moreover, this innovative product offering will also
increase the company’s falling footfall as customers now prefer
purchasing online rather than visiting retail stores.
Other Stocks to
Consider
RadioShack currently has a Zacks
Rank #3 (Hold). Other stocks to consider in the retail industry
include hhgregg Inc. (HGG), Conns
Inc. (CONN) and Costco Wholesale Corp.
(COST). While Conns currently has a Zacks Rank #1 (Strong Buy),
both Costco and hhgregg carry a Zacks Rank #2 (Buy).
CONNS INC (CONN): Free Stock Analysis Report
COSTCO WHOLE CP (COST): Free Stock Analysis Report
HHGREGG INC (HGG): Free Stock Analysis Report
RADIOSHACK CORP (RSH): Free Stock Analysis Report
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