HCEI Healthy Coffee International Inc (CE)

Healthy Coffee International, Inc. (OTC:HCEI.PK) announced that it participated in the International Thai Festival in Sundsvall, Sweden on July 19 - 22, 2012.

Founding member Michael Lundgren said: "Healthy Coffee® is the sole supplier of coffee for this event, and visitors from Sweden, Denmark, Finland and Norway are estimated to be 15,000 to 20,000 during a four day period. The Thai Festival is considered the largest of its kind in Scandinavia. Healthy Coffee® Stockholm will offer visitors a chance to taste and purchase our products."

Bengt Ek, Founding member and event coordinator added: "Our team is ready to handle all product inquiries, and we explain to them the unique business opportunity available with Healthy Coffee®."

Pontus Nilsson, Country Manager of Healthy Coffee Nordics stated: "Sundsvall is a city with a population of about 100,000 people and is even dubbed the capital of Norrland. It can become a focal point for Healthy Coffee® in the north where it is more open to business opportunities."

Rick Aguiluz, architect of the Healthy Coffee® concept and the FRM Business Model (R) and CEO of Healthy Coffee International said: "We are excited with the tremendous response to this trade fair, and we expect to follow thru with opening more cities in the Nordics region. We will continue to participate in more trade and business opportunity shows to promote the Healthy Coffee® brand and the FRM Business Model (TM) around the world."

ABOUT HEALTHY COFFEE INTERNATIONAL, INC.

HEALTHY COFFEE INTERNATIONAL, INC. (OTC:HCEI.PK) (website: http://www.HCEI.biz ), category creator of Healthy Coffee, is focused on bringing health to the world's largest and most popular drink, coffee. The company's proprietary formulas combine the health benefits of Ginseng, Reishi Mushroom, and other top quality ingredients with the world's finest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks.

Healthy Coffee® is the first company to successfully merge the traditional retail business with direct sales, and is revolutionizing the direct sales industry. Healthy Coffee® is the first to market the exclusive Healthy Coffee® automatic vending machines to mom and pop stores and businesses as well as the big retail chain stores.

Healthy Coffee's products are sold exclusively through its marketing subsidiary, Healthy Coffee USA, Inc., (http://www.HealthyCoffee.com) which uses a simple and unique Internet-driven international business model that allows the average person to own and operate a local, national, or international coffee distribution or coffee house business with very little capital investment or overhead. Healthy Coffee® is well positioned in the market place at the intersection of three mega-billion dollar industries: coffee, wellness and energy drinks, and has quickly moved into international markets by establishing offices in 22 countries, and distributors in 30 other countries.

For more information, visit: http://www.HCEI.biz

To subscribe to the Healthy Coffee® mailing list: http://www.hcei.biz/home/signupform.html

HCEI.PK

Outstanding: 124.204 Mill.

Float: 71.816 Mill.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of Healthy Coffee International, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

CONTACT: Information & Sales Inquiries:
         Healthy Coffee (R)
         Tel: 714-620-1100
         Email: sales@HealthyCoffee.com
         
         Corporate Finance & Investor Relations:
         Wakabayashi Fund, LLC
         Tel: (914) 613-3002
         email: js@wakabayashifund.com