Betawave Extends Its Reach with Online Moms by Adding JuiceBoxJungle as Latest Publisher Joining the Brand Marketer Network
14 12월 2009 - 11:00PM
Business Wire
Betawave (OTCBB:BWAV), the online media network that delivers
highly attentive audiences to brand marketers, today announced
JuiceBoxJungle has joined Betawave’s network as its newest
publisher. JuiceBoxJungle is a new media network that uses
highly-acclaimed original content running on a network of over 350
Mommy blogs to reach millions of Moms ages 25-44.
Betawave’s overall portfolio of websites reaches more than 30
million unique users monthly. JuiceBoxJungle’s addition bolsters
Betawave’s women-focused and social media offering - the Betawave
Lifestyle channel – to reach over 15 million people monthly. This
is a 90% month-over-month growth rate.
Entertainment Weekly dubbed JuiceBoxJungle’s humorous, hip
original content as “Sex and the City…with kids!” The company
offers an online advertising unit – the “JuiceBox” – which
integrates high-production video content and social ads, such as
polls, e-cards and Facebook feeds, with brand messaging and
standard media. Betawave will be JuiceBox’s exclusive outside sales
representative for their advertising which will be displayed across
the 350-strong Mommy blogs that form the Jungle Ad Network.
“We’re impressed that JuiceBoxJungle’s original content has
managed to capture the voice of today’s modern Mom in a humorously
honest and engaging manner,” said Tabreez Verjee, President of
Betawave. “The JuiceBox ad units are an immediate and natural way
for brands to interact with Moms. Betawave’s experience in
delivering high attention media will further enhance the JuiceBox
offering. This partnership is a major step towards our goal of
being the leading digital media company for brand advertisers
looking to capture the attention and build relationships with Moms
25-54.”
“The notion that people don’t want to deal with ads, but rather
want to consume great content, is well understood,” said Philippa
Smith, CEO of JuiceBoxJungle. “With this in mind, our interactive
media unit distributes fresh original content across an influential
group of top bloggers and actively engages viewers in social
actions that involve the brand. Betawave is the perfect partner for
us, as they not only have a strong offering of mom focused
publishers, but they are also the industry experts in creating and
selling high engagement media like ours.”
JuiceBoxJungle’s network has the potential to reach 10 million
online users and is comprised of top Mommy blogs including almost
half the Nielsen Power 50 blogs.
About JuiceBoxJungle
A highly acclaimed content brand, JuiceBoxJungle (JBJ) has now
created a new type of online advertising unit, the “JuiceBox”,
which turns ads into engaging content. The JuiceBox widget
seamlessly integrates high quality video content and social ads
(such as polls, ecards, Facebook feeds and more) with brand
messaging and standard media.
The JuiceBox widget is prominently displayed on over 350 of the
top mom blogs, forming the Jungle Ad Network. JBJ’s network has the
potential to reach 10 million online users, and is comprised of top
mommy blogs across categories, including almost half the Nielsen
Power 50 blogs. For even greater engagement, brands combine the
messaging in the JuiceBox with sponsored blog posts, or “Blog
Fodder” about their product, making JBJ’s marketing solution a
market-first.
About Betawave Corporation:
Betawave Corporation (OTCBB:BWAV) is an online media network
that delivers highly attentive audiences online. The company
reaches over 30 million U.S. unique users in high quality editorial
environments. Betawave’s publishers are leading mid-tail publishers
that capture substantial time spent per user each month.* The
Betawave network of sites ranks at or near the top in total
audience reach and time spent across the relevant demographics in
five key categories: Teens, Kids Entertainment, Games, Lifestyles
and Parenting. (*Source: comScore, November 2009.) Betawave is
headquartered in San Francisco with sales offices in New York, Los
Angeles and Chicago.
Betawave (CE) (USOTC:BWAV)
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Betawave (CE) (USOTC:BWAV)
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