BWAV Betawave Corp (CE)

Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, has grown to 32 million unique U.S. visitors according to comScore’s September ranking, marking a 40% year-over-year growth rate. In September 2008, Betawave totaled approximately 23 million U.S. uniques. Time-on-site also reached an unprecedented level with 58 minutes spent per visitor.

When ranked with major youth media, the aggregation of Betawave’s websites reaches the most visitors. Betawave’s reach of 32 million unique visitors places the media company atop the “Big 3” for youth marketing.

Site   Total Unique Visitors (000) [E] Betawave   31,928 [P] Disney Online   30,712 [E] Nickelodeon Kids and Family   28,425 [C] Cartoon Network Online   8,998

comScore Media Metrix, September 2009

   

Compared to Kid’s Entertainment and Teen Community sites in comScore, Betawave’s Youth Channel leads with 7.2 million Internet users age 6-17.

Site   Total Unique Visitors (000) [E] Betawave Youth   7,168 [E] Alloy Digital   6,497 [M] Nickelodeon Kids   3,795 [M] Disney Channel   3,169

comScore Media Metrix, September 2009

   

In addition to its youth audience, Betawave’s Lifestyle Channel achieves the highest time spent across core women demographics. When comparing time-on-site with Lifestyle competitors, Betawave users ranked as the most attentive audiences with an average of 63 minutes of time spent on the site per month. Glam Media ranked second with about 26 minutes.

Site  

Total Audience(Min/Visitor)

 

Women 18-49(Min/Visitor)

 

 

Moms 25-54(Min/Visitor)

 

[E] Betawave Lifestyles   63.1   54.4   46.7 [P] Glam   26.0   30.5   30.5 [P] iVillage   5.4   7.5   8.2 [M] AOL Living   11.5   11.7   12.4

comScore Media Metrix, September 2009

     

“We have discovered that where there is reach and attention, there is opportunity for brands to make a more meaningful impact on consumers,” said Matt Freeman, CEO, Betawave. “The success of advertising campaigns on our network continues to prove that attention equals better performance. Users are spending a lot of time and are more open to interacting with brand messages on Betawave’s network of sites.”

Audiences in Betawave can be found in comScore as [E] Betawave – Potential Reach, [E] Betawave Youth – Potential Reach, and [E] Betawave Lifestyle – Potential Reach.

About Betawave Corporation:

Betawave Corporation (OTCBB:BWAV) is an online media network that delivers highly attentive audiences online. The company reaches 32 million U.S. unique users in high quality editorial environments. Betawave’s publishers are leading mid-tail publishers that capture substantial time spent per user each month.* The Betawave network of sites ranks at or near the top in total audience reach and time spent across the relevant demographics in five key categories: Teens, Kids Entertainment, Games, Lifestyles and Parenting. (*Source: comScore, September 2009.) Betawave is headquartered in San Francisco and New York with sales offices in Los Angeles and Chicago.