Buildablock Corp. Announces Commercial Launch of its E-Commerce Website
08 1월 2013 - 10:00PM
Business Wire
BUILDABLOCK CORP. (OTCBB:BABL), (“Buildablock” or the
“Company”), today announced that it has officially launched its
e-commerce website and the site is now live, fully integrated and
is gearing up its shopper and merchant user population.
“We are excited by the live launch of our e-commerce website. We
believe that group buying using the Buildablock platform is the
wave of the future since it provides for negotiated discounting and
user empowerment since it is the customer that chooses products for
discounting by just uploading them onto our site,” said Gary
Oberman, Buildablock’s CEO. “As just one example of how our
economies of scale works, by consolidating large blocks of fuel
buyers that number in the thousands, the Buildablock platform can
approach large fuel providers to negotiate fleet pricing for its
members. This is a very compelling application of our business
model that can provide the opportunity for Buildablock users to
save money on gas.”
In addition, Buildablock has now progressed into the marketing
phase where initiatives will include merchant awareness programs
and buyer incentive campaigns. One such program is its joint
venture relationship with Linen Chest, Canada’s leading retailer in
home fashion with over 28 stores. Linen Chest is a very strong
Canadian brand with an emerging digital presence that had been
looking for an online solution to help drive traffic to its
physical stores and increase online sales without the need for deep
discounting.
“Buildablock’s unique group bidding methodology ensures maximum
traffic through negotiated price management,” said Sheldon Liebner,
President of the Linen Chest. “We had entertained doing business
with fixed discounters like Groupon, but found very little user
engagement during the sales process which limits customer loyalty.
With Buildablock, our view is that the user experience will be very
engaging which will maintain maximum value to both the buyer and
the seller alike.”
Buildablock users have transacted several transactions with
Linen Chest in the early phase of its live launch which was easily
facilitated and which Linen Chest reports drove new traffic to both
its website and physical stores. “Buildablock is the only platform
we found that delivers high quality, free advertising without
degrading our brand. This is very encouraging news for our firm as
we transition our way across the digital landscape,” Sheldon
Liebner, President of Linen Chest concluded.
The Company had obtained essential user feedback through its
soft launch in order to finalize systems and procedures and prepare
for its live launch. Buildablock is now focused upon increasing its
shopper population through various programs and initiatives. Since
Buildablock’s social login requirement is similar to that of other
leading social networking sites, the Company expects to gain
exposure to the friends networks of new subscribers it gained via
marketing efforts already undertaken which could lead to over
400,000 potential new subscribers by way of referral.
“We view the social networking element as a key to enhancing the
shopper experience and look forward to going live with our mobile
application in the near future,” said Gary Oberman, Buildablock’s
CEO. “We are intent upon increasing the consumer and merchant
adoption of the Buildablock platform and are confident in our
success as we grow this vibrant and exciting e-commerce
platform.”
About Buildablock Corp.
Buildablock is an Internet service platform whose mission is to
act as a transactional catalyst between buyers and sellers while
leveraging a growing collection of patented, sophisticated user
friendly tools. Growing beyond the scope of aggregation sites or
group buying catalogs, Buildablock offers consumers maximum value
for their purchasing dollar by combining group buying leverage,
social media interactivity and automated negotiating tools. The
Company’s dashboard of buying tools and follow-on services
represent a new paradigm in supply chain interaction for both
retailers and consumers alike. The Company expects that ease of
customer acquisition and diverse, recurring revenue streams will
combine to return exceptional value to the shareholders of
Buildablock. For more information, or to view an introductory video
of the Company’s e-commerce business model, visit the Company's
website at http://www.buildablock.com.
CAUTIONARY STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995. Statements in this Press Release may constitute
“forward-looking statements” within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements
contained herein which are not statements of historical facts and
that address activities, events or developments that the Company
expects, believes or anticipates will or may occur in the future,
including statements about expected future results shall be deemed
to be forward-looking statements. Forward-looking statements are
inherently subject to risks and uncertainties, many of which cannot
be predicted with accuracy and some of which might not even be
anticipated. Future events, actual results and performance,
financial and otherwise, could differ materially from those set
forth in or contemplated by the forward-looking statements herein.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date hereof.
The inclusion of any statement in this release does not constitute
an admission by the Company or any other person that the events or
circumstances described in such statement are material. Factors
that could cause actual results to differ materially from those in
forward-looking statements include, without limitation, the
Company’s ability to establish technical feasibility, completing
development of its Internet service platform, establishing critical
strategic partnerships to promote the use of its Internet platform,
successfully marketing the platform, establishing rapid visibility
and adoption by our customer base and acceptance by merchants,
demonstrating added value and reward that will ultimately change
the behavior of our user base, responding to competitive
developments and attracting, retaining and motivating qualified
personnel. Additional information concerning these and other risks
is described under “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” in the
Company's reports on Forms 10-K, 10-Q and 8-K that the Company
files with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release are based on
current expectations and the Company assumes no obligation to
update these forward-looking statements.
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