VRW

VRX Worldwide Inc. (TSX VENTURE:VRW) announced MediaValet has been selected as a finalist for the 'Windows Azure Platform ISV Partner of the Year Award' in the Emerging Technologies and Innovation Awards category of the 2011 IMPACT Awards. Microsoft's ninth annual IMPACT Awards recognize excellence within the Microsoft partner community in Canada.

MediaValet was chosen as a finalist for the 'Windows Azure Platform ISV Partner of the Year Award' in the Emerging Technologies and Innovation Awards category for their industry leading cloud-based digital asset management solution. MediaValet was first to market with a hundred percent cloud-based system and is quickly reshaping the global digital asset management industry.

"It's a honour to be shortlisted for the Windows Azure Platform ISV Partner of the Year Award," commented David MacLaren, President and CEO of VRX Studios and MediaValet. "In a very short time, we've created the World's first, truly global, cloud-based digital asset management system. This was no small feat and it wouldn't have been possible with Microsoft's Windows Azure cloud platform. Today, MediaValet is able to quickly scale to meet the digital asset management needs of any company, no matter their size, number of employees or where their users are located. We see a tremendous amount of potential in MediaValet and we're honoured Microsoft shares our vision."

The 2011 IMPACT Award finalists will be honoured at a gala event taking place on November 30th, 2011, in Toronto, ON.

ABOUT MEDIAVALET

MediaValet is a 100% cloud-based, enterprise class, global digital asset management system available to all companies in all industries as a stand-alone, SaaS, web-based application. MediaValet makes it effortless for companies of all sizes to aggregate, organize, secure and share their digital assets no matter where their offices, staff, suppliers or customers are located.

To find out more about MediaValet, visit www.mediavalet.co.

ABOUT VRX STUDIOS

Parent company of MediaValet, VRX Studios is the world's leading full-service photography company, providing photography, content management and content licensing services to over 10,000 customers in the global hospitality and travel industries. Through its comprehensive suite of products, covering Architectural, Destination, Food and Beverage and Lifestyle Photography, Content Management, Distribution and Licensing, VRX Studios helps companies capture and showcase their brands to the world.

To find out more about VRX Studios, its products and services, visit www.vrxstudios.com, email info@vrxstudios.com or call 1.888.605.0059.

ABOUT THE MICROSOFT PARTNER NETWORK IMPACT AWARDS

In 2003, Microsoft Canada Inc. launched the IMPACT Awards, a program to recognize the numerous achievements within its technology Partner community. This year's awards program is bigger than ever with over 35 award categories designed to recognize excellence across Microsoft Partner Network competencies, emerging technologies, community involvement as well as sales, marketing and partnering excellence.

The IMPACT Awards are open to Active Canadian members of the Microsoft Partner Network.

For a list of all 2011 finalists, and more information on the Microsoft Partner Network IMPACT Awards, please visit http://www.microsoft.ca/awards.

Contacts: VRX Studios 1.888.605.0059info@vrxstudios.comwww.vrxstudios.com