PNI Digital Media and Tesco Launch Photo Art Library for Tesco's Online Photo Centre

PNI Digital Media (TSX:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the leading
innovator in online and in-store digital media solutions for retailers,
announced the all-new Press Association Photo Art Gallery on www.tescophoto.com.



Tesco shoppers can now easily browse and order any of the more than 12,000
professional photos and images provided by the Press Association, the UK's
leading multimedia content provider and national news agency. The Press
Association collection, unrivaled in its depth, includes photos and images of
the most memorable moments in contemporary sports, news and entertainment. 


The Press Association's unique collection of images can be printed on any of
Tesco's current photo products, including stunning canvas prints and collage
posters, calendars, mugs, photo cards, photo books, key rings and more. Tesco
shoppers can use the easy keyword menus and search features to find that exact
image, or create an entire album of preferred professional photos and images.  


To celebrate the launch of the all-new Photo Art Library on www.tescophoto.com,
Tesco has made Press Association photos and images available for as little as
GBP 3.00. 


"Innovations we made over this past year to the PNI Digital Media Platform have
enabled us to partner with leading content providers like the Press
Association," said Kyle Hall, Chief Executive Officer of PNI Digital Media.
"Implementations like this extend the Tesco Photo Centre well beyond consumer
photos, creating entirely new ways to use TescoPhoto.com." 


Martin Stephens, Managing Director of Press Association Images commented, "We
are delighted to be making an exciting selection of our material available to
Tesco customers. Our archive dates back to 1868 and we have selected some
amazing images for the gallery. We will continue to add more pictures, both old
and new, so there will always be something different to find." 


Phil Causer, Buyer for Tesco Photo Processing commented, "We are very excited to
be working with Press Association and to be able to offer our online customers
such an extensive range of iconic images. This will serve as welcome addition to
our large range of personalised photo products."


About PNI Digital Media- PNI Digital Media operates the PNI Digital Media
Platform, which provides transaction processing and order routing services for
major retailers. The PNI Digital Media Platform connects consumer-ordered
digital content, whether from online, in-store kiosks, desktop software or
mobile phones, with retailers that have on-demand manufacturing capabilities for
the production of personalized products such as photos, photo books, photo
calendars, business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their thousands
of locations worldwide.  


Further information on our company can be found at www.pnimedia.com. 

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein. 


PNI Digital Media relies upon litigation protection for "forward-looking"
statements.

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