PN Pni Digital Media Inc.

PNI Digital Media (TSX VENTURE: PN)(OTCBB: PNDMF), ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, will host an open meeting for investors, analysts and financial professionals on Thursday, September 15th, 2011. Management will discuss the Company's growth plan and provide investors with a better understanding of PNI's strategy to extend the PNI Digital Media Platform to deliver transactions for multiple lines of on-demand merchandise for the world's largest retailers.

The investor meeting will be held on Thursday, September 15th, 2011 from 10:00am ET to 1:00pm ET at the InterContinental New York Barclay, 111 East 48th Street, New York City, NY.

The program will include presentations by Peter Fitzgerald, Chairman, Kyle Hall, Chief Executive Officer, Aaron Rallo, President and Chief Operating Officer and Simon Bodymore, Chief Financial Officer. The program will conclude with lunch and a question and answer session.

"PNI is looking forward to providing further detail on our growth plans," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "We will present our plans for our core photo business as well as our new social stationery and business printing platform extensions."

Anyone planning to attend may RSVP by contacting Simon Cairns at (866) 544-4881 or ir@pnimedia.com.

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. PNI Digital Media relies upon litigation protection for "forward-looking" statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: Investor Relations and Press Contact: PNI Digital Media Simon Cairns 866-544-4881 ir@pnimedia.com Twitter: @pni_media or www.pnimedia.com