Toronto Ultra Major III Professional Esports
Tournament, Powered by Bell, Recognized in the Events and Festivals
Category
TORONTO, Sept. 22,
2023 /CNW/ - OverActive Media (TSXV: OAM)
(OTCQB: OAMCF), a global sports, media and entertainment company
for today's generation of fans, along with its longstanding
partner, Bell, won gold at the Sponsorship Marketing Council of
Canada's (SMCC) 2023 Sponsorship
Marketing Awards (SMAs). The two organizations were recognized in
the "Events and Festivals" category for collaborating on the first
professional Call of Duty League tournament hosted in Canada. Toronto Ultra Major III, Powered by
Bell, broke new ground, setting the stage for future esports events
in the city. The award marks the second SMCC win for OverActive,
with the first being Property of the Year for Toronto Ultra in
2021.
Over the course of the four-day event, June 2-5, 2022, OverActive welcomed 8,000 fans,
selling out both Saturday and Sunday. Toronto Ultra Major III,
Powered by Bell, was broadcast live on Call of Duty's YouTube
channel and had a total of more than 1.7M hours watched. Bell's title sponsorship of
Toronto Ultra Major III was brought to life in a variety of ways,
including an extensive promotional campaign, out-of-home media, and
on-site branding, product integration, and fan experiences,
reinforcing Bell as the top internet provider for gamers in
Canada.
"Being recognized with Bell in the Events and Festivals category
by the SMCC signifies continued progress for the esports industry
in Canada," said Tyler Keenan, Senior Vice-President,
Partnerships & Revenue, OverActive Media. "As an avid supporter
of OverActive, our teams and our fans since day one, Bell's
involvement in helping bring events like Major III to Canada raises the bar for esports events and
future activations with our partners. Since Major III, we've hosted
two major esports tournaments, with our third – the Overwatch
League Grand Finals - kicking off next week."
The Toronto Ultra celebrated an incredible 2023 Call of Duty
League season, securing a Major title and a second-place finish
overall. Since launching in 2019, they have continued to disrupt
the Canadian esports scene, generating strong growth across
multiple channels. The brand produced 36% follower growth, 100%
impressions growth and 154% engagement growth, all year-over-year.
The team returns to market in October to prepare for the 2024
season.
Launched in 2000 to recognize sponsorship marketing excellence,
the SMAs have become a cornerstone of the SMCC and an anticipated
event in the Canadian marketing calendar. The SMAs recognize and
reward the work of properties, brands, and agencies that have
maximized the return on their investments in sponsorship marketing.
Past Events and Festivals Award winners include Visa, Coca-Cola,
and Ford.
About OverActive Media
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is
headquartered in Toronto, Ontario,
with operations in Madrid, Spain
and Berlin, Germany. OverActive's
mandate is to build an integrated global company delivering sports,
media and entertainment products for today's generation of fans
with a focus on esports, videogames, content creation and
distribution, culture, and live and online events. OverActive owns
team franchises in professional esports leagues including (i) the
Overwatch League, operating as the Toronto Defiant, (ii) the Call
of Duty League, operating as the Toronto Ultra, and (iii) the
League of Legends European Championship ("LEC"), operating as the
MAD Lions. OverActive also leads OAM Live, an events arm that
produces both live and online events.
Neither the TSXV nor its Regulation Services Provider (as
that term is defined in the policies of the TSXV) accepts
responsibility for the adequacy or accuracy of this
release.
SOURCE OverActive Media