Indiva Reports Record Market Share for February 2021
11 3월 2021 - 9:00PM
Indiva Limited (the “
Company” or
“
Indiva”) (TSXV:NDVA) (OTCQX:NDVAF), the leading
Canadian producer of cannabis edibles, is pleased to announce
record market share for the month of February. Indiva’s edible
products continue to lead, as demonstrated by strong sell through
data from Hifyre IQ (“
Hifyre”), and data from the
Ontario Cannabis Store (“
OCS”), for the month of
February.
Estimated market share across the three largest
markets of British Columbia, Alberta, and Ontario expanded to 45%
share of sales in February from 44% in January, further increasing
Indiva’s lead in the #1 market share position in the edibles
category:
-
Ontario #1 with 45% market share, up from 43%. Note: OCS data put
Indiva market share in the Edibles category at 44.86% for February,
up from 41.5% in January.
- Alberta #1 with
49% market share, an improvement from 45% in January.
- British Columbia
#1 with 47% market share, an increase from 46% in January.
- Manitoba #1 with
estimated 49% market share, an improvement from 46% in
January.
- Yukon #1 with
58% market share, up from 55% in January.
- Saskatchewan
market share rebounded to 20% in the month of February as the
Company continued its transition away from the current
wholesale/distribution partner to direct-to- store sales.
- As of March
2021, Indiva edible products are available in eight provinces and
two territories.
- Wana™ Sour
Gummies led the edibles category and gummie sub-category, with 31%
market share overall in edibles across the three largest provinces,
a sequential monthly increase in market share of 2%.
- Bhang® continued
to lead the chocolate category, with Bhang® Milk Chocolate
remaining the top selling chocolate edible SKU nationally.
- In February, SKU
rankings across British Columbia, Alberta, Ontario and Saskatchewan
show that the top five products are Wana Sour Gummies, and seven of
the top 10 ranking edible SKUs are produced by Indiva.
- According to OCS
data reported for the quarter ended December 31, 2020, Wana and
Bhang were the #1 and #2 brands by market share in the edibles
category at retail stores in Ontario, at 22% and 16%
respectively.
- Based on Hifyre
data from British Columbia, Alberta, Ontario and Saskatchewan, the
edibles category improved in February 2021 to $8.7 million in
retail sales versus $3.1 million in February 2020, and $8.3 million
in January 2021. Edible category sales from this Hifyre data set
peaked at a record $10.2 million in December 2020. Turning to OCS
data, the edibles category in Ontario grew to $2.46 million in
February versus $1.1 million in February 2020, and $2.09 million in
January 2021. Edible category sales at the OCS peaked at a record
$3.11 million in December 2020.
“We are delighted with the continued strength,
and improvement, in Indiva’s market share and SKU rankings in the
edibles category,” said Niel Marotta, President and Chief Executive
Officer of Indiva. “With three new Wana Quick gummie SKUs hitting
the market this month, and new product introductions planned for
2021, Indiva is poised to continue to grow, and provide of-age
Canadian consumers with best-in-class edible products.”
COVID-19Government and private
entities are still assessing the present and future effects of the
COVID-19 pandemic. Indiva has continued to operate with enhanced
health and safety protocols in place to protect its employees. The
Company continues to assess the customer, supply chain, and
staffing implications of COVID-19 and is committed to making
continuous adjustments to minimize disruption and impact. Indiva
will remain proactive in its response to the pandemic and compliant
with any and all provincial and/or federal policies enacted to
protect Canadians.
ABOUT INDIVA
Indiva sets the standard for quality and
innovation in cannabis. As a Canadian licensed producer, Indiva
creates premium pre-rolls, flower, capsules, and edible products
and provides production and manufacturing services to peer
entities. In Canada, Indiva produces and distributes the
award-winning Bhang® Chocolate, Wana™ Sour Gummies, Ruby® Jewels
Chewable Tablets, Ruby® Cannabis Sugar, Sapphire™ Cannabis Salt,
Artisan Batch, and other Powered by INDIVA™ products through
license agreements and partnerships. Click here to connect with
Indiva on LinkedIn, Instagram, Twitter and Facebook, and here to
find more information on the Company and its products.
CONTACTSINVESTOR CONTACTAnthony
SimonePhone: 416-881-5154Email: ir@indiva.com
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