VANCOUVER, BC and PORTLAND, OR, Oct. 3,
2011 /PRNewswire/ - Naturally Advanced Technologies Inc.
(NAT) (OTCBB: NADVF) (TSXV: NAT) today announced that it has
entered into a short term CRAiLAR® Flax fiber development agreement
with Carhartt beginning in September
2011 to support evaluation of processing CRAiLAR Flax fiber
in premium grade work wear.
"Carhartt aligns perfectly with our current portfolio and we are
excited to add them to our growing mix of partner brands," said
Ken Barker, CEO of NAT. "Our testing
to-date has demonstrated significant qualities that will be
beneficial to the work wear market, including increased tensile
strength, reduced shrinkage and high dye uptake that can reduce
chemical usage. Perhaps most important is CRAiLAR's ability to wick
moisture, which provides Carhartt with a performance advantage by
ensuring consumers stay cooler in hot summer months. We look
forward to demonstrating this during our development period with
Carhartt."
Since March, NAT has signed development or purchasing agreements
with HanesBrands, Georgia-Pacific,
Levi Strauss & Company, Cintas Corporation, Ashland Inc.,
Westex, and Brilliant Global Knitwear.
About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand
with a rich heritage of developing rugged apparel for workers on
and off the job. Headquartered in Dearborn, Mich., with approximately 3,600
employees worldwide, Carhartt is privately owned and managed by the
descendants of the company's founder, Hamilton Carhartt. For more
information, visit www.carhartt.com.
About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
environmentally sustainable biomass resources from flax, hemp and
other bast fibers. The Company, through its wholly owned
subsidiary, CRAiLAR® Fiber Technologies Inc., has developed
proprietary technologies for production of bast fibers, cellulose
pulp, and their resulting by-products in collaboration with
Canada's National Research Council. CRAiLAR technology
offers cost-effective and environmentally sustainable processing
and production of natural, bast fibers resulting in increased
performance characteristics for use in textile, industrial, energy,
medical and composite material applications. The Company was
founded in 1998 as a provider of environmentally friendly, socially
responsible clothing. For more information, visit
www.naturallyadvanced.com.
Neither the TSX Venture Exchange Inc. nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Statement Disclaimer
This news release includes certain statements that may be deemed
"forward-looking statements". All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject
to a variety of risks and uncertainties which could cause actual
events or results to differ from those reflected in the
forward-looking statements or information and including, without
limitation, risks and uncertainties relating to: any market
interruptions that may delay the trading of the Company's shares,
technological and operational challenges, needs for additional
capital, changes in consumer preferences, market acceptance and
technological changes, dependence on manufacturing and material
supplies providers, international operations, competition,
regulatory restrictions and the loss of key employees. In addition,
the Company's business and operations are subject to the risks set
forth in the Company's most recent Form 10-K, Form 10-Q and other
SEC filings which are available through EDGAR at
www.sec.gov. These are among the primary risks we foresee
at the present time. The Company assumes no obligation to update
the forward-looking statements.
SOURCE Naturally Advanced Technologies Inc.