TORONTO, April 6, 2011 /PRNewswire/ -- iSIGN Media,
the North American leader in Bluetooth™ enabled proximity marketing
solutions, has released a new content creation tool as part of its
interactive marketing solution (IMS) called the IMS Content
Creator, which enables advertisers to build their own
messaging and advertising campaigns. The IMS Content
Creator is a part of the IMS 3.1 platform, which was
released by iSIGN in March 2011.
With the content creator tool, users can create their own
coupons, campaigns and messaging on the fly at no additional
cost. The IMS Content Creator streamlines the instant usability and
customizability of iSIGN's IMS platform, which gives advertisers
more control over how their message reaches their intended
audience.
Optimizing the Proximity Marketing Experience for Brands,
Marketers and Advertisers
The IMS Content Creator, along with the entire IMS 3.1 platform,
represents the latest initiative from iSIGN to refine and optimize
the proximity marketing experience for brands, marketers and
advertisers. Leveraging the mobile channel, Bluetooth
connectivity, and digital signage to create robust proximity
marketing interactions, the IMS Content Creator is immediate
interaction with consumers that can be measured in real-time, which
in turn translates into increased sales and brand engagement.
Creating Effective Advertising Content in Minutes
Simple to use and very effective for customization, the IMS
Content Creator takes cues from the proliferation of app creators
and other design programs that have allowed companies to control
the visual and contextual aspects of their marketing communications
through other channels, iSIGN's content creator tool puts
advertisers and brands in full control over the messaging delivered
to their targeted audiences.
Because the IMS Content Creator is being offered both as a
value-add for iSIGN license clients that upgrade to IMS 3.1 as well
as to individual advertisers for a low fee, the tool also serves as
an introduction to the entire iSIGN IMS 3.1 platform.
Improved Analytics, Business Intelligence Create Better
Outcomes
IMS 3.1 offers users improved discovery and reporting functions
and provides clients with loyalty program support. It
automatically identifies many of today's makes and models without
any interaction with mobile devices and phones themselves, and logs
the number of device discoveries and device dwell times (time spent
at a location).
For more information about IMS 3.1, the Content Creator, please
contact iSIGN's Director of Media Relations, Vanessa Horwell at vanessa@thinkinkpr.com or
305.749.5342 ext. 232, or visit www.isignmedia.com.
About iSIGN Media
iSIGN is a leading developer of interactive advertising
solutions that deliver rich media, and permission based messages,
free of charge to cell phones using Bluetooth® connectivity. The
Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI-driven advertising than is
possible via print, radio and television. Additional information
about iSIGN can be found at www.isignmedia.com.
Media Contact:
Vanessa Horwell, ThinkInk
+1.305.749.5342 x232
vanessa@thinkinkpr.com
SOURCE iSIGN Media