TELUS will leverage Magnite's SpringServe Ad
Server and Streaming SSP to bring innovative advertising
opportunities to the Canadian market
TORONTO, July 9, 2024
/PRNewswire/ - Magnite (NASDAQ: MGNI), the largest independent
sell-side advertising company, today announced TELUS (TSX: T)
(NYSE: TU), a world-leading communications technology company,
has selected Magnite's SpringServe ad server and Magnite
Streaming SSP as its preferred ad technology solutions in
Canada. TELUS will
utilize Magnite's ad server for its Free Ad-Supported TV
(FAST) and online video advertising inventory.
The partnership comes at a time when the TV industry is
undergoing a seismic shift, with consumers increasingly
watching TV content through ad-supported streaming.
According to research conducted by Magnite, 74% of Canadian
consumers are watching streaming TV compared to only 51% who
are watching paid traditional TV1. Since
rolling out FAST channels to TELUS TV+ customers in April,
TELUS has enabled additional TV offerings at no cost
to customers. The FAST channels, including TIME, Tastemade,
The Washington Post, and more, also provide a unique
opportunity for advertisers and agencies to elevate their
digital strategies and connect with TV audiences.
Magnite's SpringServe ad serving platform is built for connected
TV (CTV) and video advertising, providing TELUS with better
insight, transparency, and control to deliver more optimal
video ad experiences. Magnite's Streaming SSP enables TELUS to
manage and monetize its CTV inventory with tools specifically
designed to support premium, long-form video, and high-quality
viewing experiences.
"Being selected to support one of the largest telecommunications
companies in Canada and amplifying their CTV and streaming TV
business is a great privilege for us," said Damien Véran, Head
of Canada and LATAM at Magnite.
"As TELUS' primary ad tech partner, TELUS is activating their
set-top box, streaming, and online video inventory on the Magnite
ad server and consolidating their audiences to combat
fragmentation challenges for buyers. We are eager to forge new
pathways that will redefine the Canadian advertising landscape for
the better and create more impactful advertising experiences
for their customers."
"Our collaboration with Magnite equips us with the best
technology needed to deliver a premium advertising experience
for both consumers and brands," said Amit Nag, Vice-President
of Smarthome, Entertainment and Transformation at TELUS. "FAST
channels represent a substantial growth area for our business,
and we're excited to work with the Magnite team to create
better advertising-supported content experiences for
our customers and to make it easier and more efficient for
advertisers to connect with Canadian viewers."
For more information about TELUS, visit www.telus.com and
Magnite at www.magnite.com.
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1 Magnite Canada Streaming
Report, 2023 [link]
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About Magnite
We're Magnite (NASDAQ: MGNI), the
world's largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny
Los Angeles, mile high
Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across
North America, EMEA, LATAM, and
APAC.
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic,
world-leading communications technology company with more than
$20 billion in annual revenue and
over 19 million customer connections spanning wireless, data,
IP, voice, television, entertainment, video, and security. Our
social purpose is to leverage our global-leading technology
and compassion to drive social change and enable remarkable
human outcomes. Our longstanding commitment to putting our
customers first fuels every aspect of our business, making us a
distinct leader in customer service excellence and loyalty.
The numerous, sustained accolades TELUS has earned over the
years from independent, industry-leading network insight firms
showcase the strength and speed of TELUS' global-leading
networks, reinforcing our commitment to provide Canadians with
access to superior technology that connects us to the
people, resources and information that make our lives
better.
Operating in 32 countries around the world, TELUS Digital
Experience (TSX and NYSE: TIXT) is a leading digital customer
experience innovator that designs, builds, and
delivers next-generation solutions, including AI and content
moderation, for global and disruptive brands across strategic
industry verticals, including tech and games, communications
and media, eCommerce and fintech, banking, financial services
and insurance, healthcare, and others.
TELUS Health is a global healthcare leader, which provides
employee and family primary and preventive healthcare and
wellbeing solutions. Our TELUS team, along with our
100,000 health professionals, are leveraging the combination
of TELUS' strong digital and data analytics capabilities with
our unsurpassed client service to dramatically improve
remedial, preventive and mental health outcomes covering
nearly 72 million lives, and growing, around the world. As the
largest provider of digital solutions and digital insights of its
kind, TELUS Agriculture & Consumer Goods enables efficient and
sustainable production from seed to store, helping improve the
safety and quality of food and other goods in a way that is
traceable to end consumers.
Driven by our determination and vision to connect all citizens
for good, our deeply meaningful and enduring philosophy to
give where we live has inspired TELUS and our team to
contribute $1.7 billion, including
2.2 million days of service since 2000. This unprecedented
generosity and unparalleled volunteerism have made TELUS the most
giving company in the world. Together, let's make the future
friendly.
For more information about TELUS, please visit telus.com, follow
us at @TELUSNews on X and @Darren_Entwistle on Instagram.
Media Contacts
Magnite
Kar Yi Lim
klim@magnite.com
TELUS Communications
Lena Chen
lena.chen@telus.com
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SOURCE TELUS Communications Inc.