MONTRÉAL, April 4, 2017 /CNW
Telbec/ - Gestev, a Québec leader in event production and
management, announced today that it has acquired Montréal-based
marketing agency Wasabi atelier expérientiel. The transaction will
expand Gestev's experiential marketing and sponsorship activation
capabilities and position it to further develop the corporate
market. The move also enlarges Gestev's footprint in Montréal,
equipping it to better serve its Québec-wide customer base and
providing leverage for its full complement of services.
"We are very pleased to welcome Wasabi's talented people
aboard," said Patrice Drouin,
President and CEO of Gestev. "Our team will now have a presence in
both Québec City and Montréal. Over the years, Gestev has developed
a signature recognized for excellence in event production, spurring
growing demand for our experiential marketing and corporate event
organization services. By adding Wasabi's strengths to our own, we
will be able to buttress our offerings and provide our customers
across Québec with even better service."
"Wasabi has always applied its creativity and innovation to
creating memorable, differentiated brand experiences," said
Marc-Antoine Boily, cofounder of
Wasabi atelier expérientiel. "Today, as we join Gestev, my team and
I are enthusiastic about the new opportunities that lie ahead. The
expertise and creative flair of both organizations will enable us
to offer a product that is unique on the market. It is also an
honour for me to be working with Patrice
Drouin and Chantal Lachance,
two builders for whom I have the greatest admiration."
Wasabi atelier expérientiel will now assume Gestev's name and
brand identity. Its cofounder Marc-Antoine
Boily will become Senior Creative Director, Experiential
Marketing of Gestev. Wasabi has earned many honours for its
projects, including a Créa award in 2016 for activation of
Videotron Mobile's sponsorship of the Snowboard Shakedown.
Gestev's Montréal offices will be located at 1600 De Maisonneuve
Blvd. East as of June 1.
About Gestev
Gestev has 30 years of experience in
designing and organizing shows and events. In addition to producing
major events such as Red Bull Crashed Ice, the Vélirium, the
Jamboree, Ski Tour Canada, Transat Québec Saint-Malo and the FIS Cross-Country World
Cup, Gestev is a leading concert and tour promoter. It also offers
experiential marketing, sponsorship activation and corporate event
organization services and manages the Baie de Beauport site. Gestev is certified under
Bureau de normalisation du Québec (BNQ) standard 9700-253 for
responsible event management.
SOURCE Quebecor