Quebecor Media Announces the Integration of Canoe Into Sun Media

Quebecor Media announces the integration of Canoe into Corporation Sun Media,
the country's largest newspaper publisher with nearly 250 publications,
including the Journal de Montreal, Toronto Sun, Calgary Sun, 24 h Vancouver and
London Free Press. This integration reflects Quebecor Media's determination to
seize the opportunities available on the new media landscape by combining assets
from its Internet and newspaper operations.


The new multimedia company will allow Quebecor Media to move another step
forward in rolling out its new business model, designed to generate innovative
and fruitful synergies within its multidisciplinary teams so that customers may
take full advantage of the digital world. "Our business environment changes
constantly and quickly. The current reality dictates that we must always be
reinventing ourselves, and that's exactly what we're doing today. The
integration of Canoe into Sun Media will optimize the strategic alignment and
efficiency of the operations by providing strong, unified leadership and will
accelerate our multimedia evolution, in particular by eliminating organizational
silos that have become obsolete in the multi-platform era," said Quebecor Media
President and Chief Executive Officer Pierre Karl Peladeau.


Brands that are even stronger

According to Mr. Peladeau, Quebecor Media's properties and brands will grow even
further as a result of the superb sharing of expertise made possible by this
integration.


"As an Internet leader in Canada and a local and national interactive media
provider of news and entertainment websites, Canoe will bring an invaluable
wealth of knowledge and complementary instincts to the Sun Media team.
Similarly, with its experience as the largest newspaper publisher in Canada and
as a content manager, the Sun Media team will offer considerable value added to
Canoe. In fact, this marriage will allow all of us to get the most out of both
worlds and to better meet the needs of readers of our newspapers and visitors to
our portals." The Canoe.ca brand and portal, as well as the jobboom.com,
micasa.ca, autonet.ca, espacecanoe.ca, classifiedextra.ca, canoe.tv,
canoeklix.ca and reseaucontact.com brands, will remain in place and the Canoe
team will continue to support the various Internet initiatives of Quebecor
Media's subsidiaries.


The strength of two industry leaders

There will be a new management team made up of senior executives from both
organizations under the direction of Pierre Karl Peladeau, who will continue to
serve as President and Chief Executive Officer of Sun Media.


Finally, Bruno Leclaire, who held the positions of President and Chief Executive
Officer of Canoe and Vice-President, Interactive Media Division of Quebecor
Media, will take a well-earned break for a few months starting at the end of
May, but will continue to discuss different mandates with Quebecor Media
management. "We strongly hope that we can count on Bruno's talent and vision for
other projects that our group will undertake in the future. Without a doubt,
Bruno has been a major asset to the Quebecor Media management team for the last
nine years.


He made it possible for all of our organization's components to make an
energetic leap to digital and multimedia, and to get involved in interactivity.
Through his leadership, he gathered the most talented people in the industry
around him. I thank him personally for his outstanding contribution," added
Quebecor Media's President and Chief Executive Officer.


For his part, Bruno Leclaire noted, "I joined the ranks of Quebecor in 2000 when
I was an entrepreneur and had just founded Jobboom. Throughout my journey here,
I've been motivated by the entrepreneurial culture that is fostered at Quebecor.
The company's ability and willingness to take risks, as well as its boldness,
continue to fascinate me today. I thank Pierre Karl for the confidence he has
shown in me throughout our years of working together, and I take pride in
leaving my 'offspring' in such fine health and with such a good team supporting
it. I was very fortunate to be able to develop this venture with such a solid,
creative, innovative team of managers and employees."


Referring to the profound changes the media industry is undergoing, the
President and Chief Executive Officer of Quebecor Media expressed enthusiasm
about the new organization. "Today, we are combining the strengths of two
industry leaders. Pooling their assets, expertise and energy can only result in
a winning combination for our customers," concluded Mr. Peladeau.


Quebecor Media

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), a
communications company with operations in North America, Europe and Asia.
Quebecor Media owns companies operating in numerous media-related businesses.
Its Videotron Ltd. subsidiary is the largest cable operator in Quebec and a
major Internet Service Provider and provider of telephone and business
telecommunications services. Through Sun Media, Quebecor Media is Canada's
largest publisher of newspapers. Through TVA Group Inc., it operates the largest
French-language over-the-air television network in Quebec, a number of specialty
channels and the English-language over-the-air station Sun TV. Quebecor Media
also operates Canoe Inc. and its network of English- and French-language
Internet properties in Canada. Another subsidiary of Quebecor Media, Nurun Inc.,
is a major interactive technologies and communications agency with offices in
Canada, the United States, Europe and Asia. Quebecor Media is engaged in
magazine publishing (TVA Publishing Inc.), book publishing and distribution
(Quebecor Media Book Group), the production, distribution and retailing of
cultural products (Archambault Group Inc., TVA Films), the rental and retailing
of DVDs and video games (Le SuperClub Videotron ltee), and the publication of
print and online directories (Quebecor MediaPages).
Quebecor (TSX:QBR.A)
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