TORONTO, Oct. 24,
2023 /CNW/ - Victim Services Toronto (VST) is proud
to announce its ground-breaking partnership with Canada's leading grocery retailer, Loblaw
Companies Ltd ("Loblaw") to launch a transformative program to
enhance the safety and well-being of the Toronto community. This innovative initiative
marks the local adaptation of the highly successful Ask for Angela
campaign, originally established in the United Kingdom in 2016.
The Ask for Angela campaign has garnered widespread recognition
throughout Europe for its
remarkable ability to assist individuals who feel unsafe,
vulnerable, or threatened at bars, clubs, and various other venues.
Through its collaboration with Loblaw and its stores – including
Real Canadian Superstore, Loblaws, Shoppers Drug Mart, No Frills,
Valu-Mart and Your Independent Grocers* -, VST aims to extend the
reach of this program to Toronto,
ensuring the safety and protection of patrons across the city.
The program revolves around discreetly approaching staff members
at participating venues and requesting "Angela" as a code-phrase.
This simple action will signal to the staff that the individual
requires assistance. Promptly and compassionately, staff members
will guide the person to a secure and private location, away from
their companions, allowing for open dialogue and an accurate
assessment of their needs.
Appropriate actions will be taken based on the individual's
situation, which may include contacting the police if requested,
Victim Services Toronto, a friend or guardian. It is important to
note that the staff members at participating venues are not
expected to provide counseling services but rather to facilitate
the necessary support channels for those seeking help.
To ensure a seamless implementation, VST and Loblaw have
developed a concise and user-friendly online training tool
accessible to the staff of participating stores. This training
includes a short video presentation and a guidance sheet,
empowering staff members to effectively respond to individuals in
need. Additionally, an eye-catching poster has been designed as a
visual reminder of their crucial role in assisting those facing
challenging situations.
By working together, the two organizations can foster a safer
and more inclusive community where everyone feels protected and
supported. This partnership represents a powerful collaboration
between a respected community service organization and a renowned
retailer, highlighting their shared commitment to community
well-being.
About Victim Services Toronto
(VST):
Victim Services Toronto is a leading organization committed to
providing immediate crisis response, intervention, and prevention
services to individuals affected by crime and sudden tragedies.
With a mission to empower individuals, their families, and their
communities, VST offers a range of specialized programs to
ensure safety, support, and healing.
SOURCE Loblaw Companies Limited