Zevia Rebrands to Take Its Bold Mission-Driven Movement Mainstream
07 3월 2023 - 12:00AM
Business Wire
Category leader introduces new brand look and
feel to invite a broader audience, debuts at Natural Products Expo
West
Zevia PBC (“Zevia”) (NYSE:ZVIA), the zero sugar, naturally
sweetened beverage company, today announced it will unveil a fresh
look and feel for the entire portfolio in 2023. The rebrand
provides a cohesive look across the complete beverage line to
further convey feel-good flavor and the brand’s powerful mission to
create a world of better-for-you flavor that’s better for people
and the planet. A bold, leafy new logo has its roots in Zevia’s
entirely plant-based ingredients, and new pack designs feature a
contemporary colorway and clean, modern design that signals Zevia’s
premium but accessible positioning. The new visual identity for
Zevia’s packaging will come to life at Natural Products Expo West
(booth #977) March 9-11 and will be available in market for peak
beverage season this summer, supporting in-store visibility.
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Zevia sodas featuring new logo and design
(Photo: Business Wire)
“We are taking Zevia beyond niche and natural to the mainstream
in our distribution and now in our brand design, as we continue to
carry out our mission of addressing global health centered on
reducing sugar consumption with affordable, delicious beverages,”
said Amy Taylor, CEO of Zevia. “For the first time, we have updated
the entire look and feel of our brand, which we believe will
resonate with consumers. Our distinctive positioning of “feel-good
flavor” comes to life in our new design, which acts as a beacon on
shelf and brings more consumers on the journey to better health,
without any trade-offs.”
The refreshed design will begin rolling out to select retailers
nationwide in late March, beginning with top-selling Creamy Root
Beer in a new 6-pack format, with wide national distribution
hitting shelves in time for summer. As a Certified B Corp and
beverage company that has never sold a plastic bottle, Zevia is
phasing out its 6-pack plastic rings, replacing them with
recyclable cardboard packaging.
“Inspired by the scalloped edge of a leaf, the Zevia wordmark
has evolved to define a new visual language for the entire brand,”
said Daniel Ioannou, Creative Director, Turner Duckworth. “A bold
statement that pays tribute to Zevia’s agricultural roots, the new
logo blends fluid leaf-life forms and geometric shapes resulting in
a mark that is sentimental yet fresh.”
For the 2023 rebrand, Zevia will launch new flavors, including
Vanilla Cola Soda, Watermelon Energy, Peach Passionfruit Energy and
Tropical Pineapple Tea. All Zevia products are solely sweetened
with stevia and do not contain erythritol or any added
sweeteners.
Zevia’s broad portfolio of feel-good flavor provides a variety
of refreshing tastes for all occasions and offers a wide range of
drinks for everyone across five categories including soda, tea,
energy, mixers and kids. In addition to being a better-for-you
option, Zevia is delicious and affordable, less expensive than 64%
of all non-alcoholic beverages and increasingly at arm’s reach for
consumers across channels.
Zevia is the bestselling carbonated soft drink on Amazon, and is
available in natural grocery and nationwide at mass retailers such
as Target and Walmart, drug stores, and warehouse club stores, such
as Sam’s Club and Costco.
About Zevia Zevia PBC, a Delaware public benefit
corporation designated as a “Certified B Corporation,” is focused
on addressing the global health challenges resulting from excess
sugar consumption by offering a broad portfolio of zero sugar, zero
calorie, naturally sweetened beverages. All Zevia® beverages are
made with a handful of simple, plant-based ingredients, contain no
artificial sweeteners, and are Non-GMO Project verified,
gluten-free, Kosher, vegan and zero sodium. Zevia is distributed in
more than 32,000 retail locations in the U.S. and Canada through a
diverse network of major retailers in the food, drug, mass, natural
and ecommerce channels.
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version on businesswire.com: https://www.businesswire.com/news/home/20230306005257/en/
Stephanie Schonauer Zevia steph@zevia.com
Kyle Sharick Edelman kyle.sharick@edelman.com
Zevia PBC (NYSE:ZVIA)
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