Yankee Candle ''Lights a Candle for Your Heart''
02 2월 2006 - 12:08AM
Business Wire
The Yankee Candle Company, Inc. (NYSE:YCC) today announced the
introduction of a new program "Light a Candle for Your Heart" in
support of the American Heart Association's national Go Red For
Women movement, which was designed to increase women's awareness of
heart disease and inspire women to develop heart healthy lives.
Yankee Candle, in support of the Go Red movement, will offer a
multi-faceted program including in-store, web, and corporate
activities planned to help create awareness, raise funds, and
encourage volunteerism with local American Heart Association
offices. Rick Ruffolo, Senior Vice President of Brand, Marketing,
& Innovation for Yankee Candle heartily endorsed Yankee
Candle's support of the fight against heart disease in women
commenting, "We created this program to help raise awareness and
understanding of the important lifestyle decisions each of us can
make to improve our heart health such as incorporating exercise,
eating right, and even relaxing. The positive benefits of taking a
moment to light a candle each day to unwind and help release the
stresses of the day cannot be overlooked." Karen Murray, group
president, Claiborne Menswear and Special Markets Brands, chair of
the American Heart Association's Women and Heart Disease Advisory
Group agrees. "The American Heart Association is very pleased to
have the support of such a strong and respected brand like Yankee
Candle. These valuable relationships with Go Red For Women advance
the reach of the movement and enhance the strength of our
collective voice to fight heart disease in women. Together we can
fight women's No.1 killer and help them love their hearts." A $1.00
donation will be made to the American Heart Association for select
red candles purchased at any Yankee Candle store or the Yankee
Candle website through March 18, 2006. The red candles symbolize
support of the American Heart Association's "Go Red For Women"
movement. For more information about the relationship, other
activities, or how you can help, please go to either
www.yankeecandle.com or www.goredforwomen.org . About The Yankee
Candle Company, Inc. The Yankee Candle Company, Inc. is the leading
designer, manufacturer, wholesaler and retailer of premium scented
candles in the giftware industry. Yankee has a 35 year history of
offering distinctive products and marketing them as affordable
luxuries and consumable gifts. The Company sells its products
through a North American wholesale customer network of
approximately 16,400 store locations, a growing base of Company
owned and operated retail stores (390 located in 42 states as of
December 31, 2005), direct mail catalogs, its Internet website
(www.yankeecandle.com), international distributors and to a
European wholesale customer network of approximately 2,200 store
locations (through its distribution center located in Bristol,
England).
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