Western Union 31,000 Book Drive for China’s Provinces: International Red-Packet Giving Also Gifts Knowledge to Children Thi...
30 1월 2013 - 10:00PM
Business Wire
The Western Union Company (NYSE: WU), a leader in
global payment services, today invited the global Chinese community
to join a Chinese New Year drive. The goal is to gift the China
Youth Development Foundation 31 libraries of 1,000 books, enough
for each of mainland China's 31 provinces.
Drina Yue, Managing Director and SVP,
Western Union Asia-Pacific, hands-over giant sized book to Mr.
Chunlei Yang, Deputy Secretary General of the China Youth
Development Foundation, at Western Union's 31,000 Book Drive for
China's provinces. (Photo: Business Wire)
Upholding the Chinese tradition of red envelope, "红包," gifting
of cash during Chinese New Year, Western Union will make a gift to
the China Youth Development Foundation for every transaction sent
from one of 21 countries to China during the promotional
period.
The company will also donate for every “like” of its post about
the campaign on Facebook, and for every “re-Tweet” of its program
announcement on Twitter. The program enables consumers to promote
education for children in need, just by using or “liking” Western
Union.
The 21 participating countries are the United States and Canada
in North America; the United Kingdom, France, Spain, Belgium, the
Netherlands, Italy and Russia in Europe and Central Asia; the
Kingdom of Saudi Arabia and the United Arab Emirates in the Middle
East; Angola in Africa; Australia, Japan, Singapore and Malaysia in
Asia Pacific; and Brazil, Peru, Panama, Paraguay and Uruguay in
Latin America.
“Western Union's analysis shows more gifts are given at Chinese
New Year than during any festive or seasonal holiday around the
world. Billions of gifts of cash are exchanged, traditionally crisp
new banknotes wrapped in red envelopes, and increasingly through
remittances, with over 40 million Chinese living and working
overseas," said Drina Yue, managing director and senior vice
president, Western Union Asia-Pacific.
“As we reach out to friends and family in China in the lead-up
to Chinese New Year, just by using Western Union we are creating
opportunity and bringing good fortune to young people in the year
of the snake and beyond. There is no more valuable gift than the
gift of knowledge,” concluded Yue.
Cash remains the gift of choice during Chinese New Year and
represents in Chinese culture close family ties, devotion and
respect of elders and good fortune for the future, according to
Western Union consumer insights.
Chinese New Year falls on February 10 this year and will see out
the dragon year and welcome the entrance of the snake.
The maximum value donated for all transaction and social network
activity between January 28, 2013 and February 10, 2013 will be
$50,220, which equates to funding 31 libraries of 1,000 books each.
Each qualifying transaction and social media activation will
trigger a donation of $0.25.
This campaign is part of Western Union’s Education for Better
program, a three-year commitment to advance global education
goals.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
September 30, 2012, the Western Union, Vigo and Orlandi Valuta
branded services were offered through a combined network of
approximately 510,000 agent locations in 200 countries and
territories. In 2011, The Western Union Company completed 226
million consumer-to-consumer transactions worldwide, moving $81
billion of principal between consumers, and 425 million business
payments. For more information, visit www.westernunion.com.
WU-G
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