Western Union Launches Global “Gift of Possibilities” Campaign
13 11월 2012 - 1:00AM
Business Wire
The Western Union Company (NYSE: WU), a leader in global payment
services, today launched the “Gift of Possibilities,” a
multi-faceted holiday campaign designed to position the gift of
money among consumers as the preferred gift-giving solution
worldwide. The campaign features integrated multi-product and
multi-channel offerings in key regions around the world – driving
consumer awareness for all Western Union Money Transfer® services
available at retail, online, mobile, ATM and account-based
channels.
In the United States, the company is introducing Western Union
Holiday Gift Spots at select Simon properties in Atlanta, Chicago,
Dallas, Los Angeles and Miami. Simon Property Group is the world’s
leading retail real estate company. The Holiday Gift Spots will
engage consumers at their preferred holiday shopping destinations,
and provide Western Union services for sending domestic and
international money transfers.
“The Gift of Possibilities will extend the relevance of the
Western Union brand during the holiday season,” said Diane Scott,
executive vice president and chief marketing officer, Western
Union, and president, Western Union Ventures. “As a global
organization, we are combining our traditional strengths – a
globally-recognized brand and international retail presence – with
web, stored value cards and mobile services to meet the needs of
today’s consumers, who require more options across different
technologies and retail locations, including our Holiday Gift
Spots.”
For more information on the Western Union Gift of Possibilities
campaign, please visit www.westernunion.com/possibilities, www.facebook.com/westernunion or www.twitter.com/westernunion.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
September 30, 2012, the Western Union, Vigo and Orlandi Valuta
branded services were offered through a combined network of
approximately 510,000 agent locations in 200 countries and
territories. In 2011, The Western Union Company completed 226
million consumer-to-consumer transactions worldwide, moving $81
billion of principal between consumers, and 425 million business
payments. For more information, visit www.westernunion.com.
WU-G
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