Western Union to be Presenting Partner of UEFA Europa League
10 7월 2012 - 9:00PM
Business Wire
Western Union (NYSE: WU), a leader in global payment services,
has become the new Global Partner and the Presenting Sponsor of the
UEFA (Union of European Football Associations) Europa League, one
of the most prestigious football competitions. This partnership
will commence immediately and run through to the UEFA Europa League
Final in 2015.
This sponsorship of the world’s largest club competition,
comprising 193 professional football teams from 53 countries,
provides Western Union with a unique opportunity for worldwide
brand visibility, with the competition broadcast in more than 200
countries and enjoying an average cumulative audience of 1.3
billion every season. Drawing upon this global reach will allow
Western Union, with its extensive network of 500,000 Agent
locations in over 200 countries and territories, to engage its
customers and agents around the world in the excitement of the UEFA
Europa League. The agreement also provides video, digital and
social media content opportunities, and use of the UEFA Europa
League brand assets.
Diane Scott, Executive Vice President and Chief Marketing
Officer and President, Western Union Ventures, said:
“We are delighted to become the Presenting Partner of the UEFA
Europa League. What makes football truly unique is being universal,
with an unmatched global appeal. As a brand in 200 countries
worldwide, Western Union wants to enable its customers and partners
to engage in the excitement of the UEFA Europa League, and provide
them with opportunities and ways to do so anywhere on the
planet.”
Marc Audrit, Vice President Global Brand at Western Union,
added:
“Western Union’s partnership with UEFA is a fantastic
opportunity to communicate our brand on a global scale. Awareness
of the UEFA Europa League is totally global, with 92 percent of
football fans internationally knowing of the competition, in places
such as Mexico, Nigeria and Hong Kong. Over 1,400 players
representing 113 countries were involved in last year’s
competition.”
As part of its overall support for the UEFA Europa League,
Western Union is developing a comprehensive marketing and
communications programme that will seek to involve customers from
around the world and the players in the competition in a unique and
inspiring way.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
April 24, 2012, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of approximately
500,000 agent locations in 200 countries and territories. In 2011,
The Western Union Company completed 226 million
consumer-to-consumer transactions worldwide, moving $81 billion of
principal between consumers, and 425 million business payments. For
more information, visit www.westernunion.com.
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