Western Union World of Betters Enables Consumers to Make Someone’s Day Better
10 11월 2011 - 10:00PM
Business Wire
The Western Union Company (NYSE:WU), a leader in global payment
services, continued to capture global ideas for World of Betters,
which asks consumers how they would make the world a better place.
International recording artist Alicia Keys kicked off the
campaign Nov. 1 to encourage fans to participate and vote in the
online contest as part of the company’s latest global platform,
“Moving Money for Better.”
Victoria López-Negrete, Senior Vice President and General
Manager, North America, Western Union said, “Western Union World of
Betters gets people around the globe to think of how they can give
back to their communities. As part of “Moving Money for Better,”
the Western Union World of Betters website has already received
numerous submissions that showcase the many ways people can help
others have a better day and a better life – everything from
sending relief support to the earthquake victims in Haiti to paying
for school fees for children in Ghana.”
To participate in the Western Union® World of Betters online
interactive experience, eligible participants should
visit www.worldofbetters.com where they can share how
they would use $1,000 to make the world a better place. Public
voting will determine the top 500 entries from which a judging
panel will select 100 ideas, and the winners will receive the
equivalent of US $1,000 that they can use to bring their idea to
life. The Western Union World of Betters contest runs through Dec.
15, 2011.
Throughout the contest, other renowned artists will join
Alicia’s efforts by broadening the campaign’s reach. K’Naan and
Sunidhi Chauhan will host events in Mumbai, India and Johannesburg,
South Africa, with other celebrities and dates to be announced
globally and livestreamed on www.worldofbetters.com. The
celebrity team will also activate social media throughout the
campaign.
Western Union World of Betters is one program of many that
aligns under “Moving Money for Better” branding concepts, focused
on Western Union® products and services as solutions to create
‘moments of better’. While sustaining the company’s 160-year
history of innovation and helping people improve lives, the new
branding elements depict visual timelines that invite consumers to
be a part of the worldwide campaign.
To participate in Western Union, “World of Betters” and tune in
live to the events, consumers can
visit www.worldofbetters.com.
How to Enter:
Eligible participants should visit www.worldofbetters.com
and upload their entry of no more than 100 words describing how
they would use US$1,000 to make the world a better place.
Participants are then encouraged to tell their family and friends
to view their story and vote on the website. Public voting will
determine 500 entries from which a judging panel will select 100
Western Union World of Betters ideas, and winners will receive the
equivalent of US$1,000 cash that they can use to bring their idea
to life. Those entering the contest should submit their entries by
11:59:59 p.m. GMT on Dec. 15, 2011.
To learn more and submit an entry,
visit www.worldofbetters.com, click on the enter button
to complete the registration form and follow the instructions
on how to submit the entry. The site is available in English,
Spanish, French, and Portuguese, with some pages available in
Russian and Arabic. No purchase necessary to enter or win.
Entry is subject to the Official Rules available
at www.worldofbetters.com. Void where prohibited by
law.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. The
Western Union, Vigo and Orlandi Valuta branded services are offered
through a combined network of approximately 485,000 Agent locations
in 200 countries and territories. In 2010, The Western Union
Company completed 214 million consumer-to-consumer transactions
worldwide, moving $76 billion of principal between consumers, and
405 million business payments. For more information, visit
www.westernunion.com.
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