USANA executive chairman to lead board focused
on industry research
SALT
LAKE CITY, July 12, 2023 /PRNewswire/ -- USANA
Executive Chairman Kevin Guest was
recently named the new Chairman of the Direct Selling Education
Foundation (DSEF). Over the next year, he'll help guide the
strategic actions of the organization, which works with the
academic community to support research in direct sales-related
disciplines.
"It is a great honor to support the Direct Selling Education
Foundation through my new role," Guest said. "I believe so strongly
in the DSEF's 50-year mission to engage and educate the public on
the ways direct selling empowers individuals, supports communities,
and strengthens economies worldwide. I'm excited to work with the
talented DSEF staff and board members to make a difference for our
industry and millions of direct sellers and their customers."
Guest was named chief executive officer of USANA in 2016,
followed by the role of chairman and CEO in 2020. During his
tenure, USANA saw record growth in active customers and revenue.
Guest recently transitioned from his role as CEO in July 2023 to Executive Chairman of USANA's board.
He also served as Direct Selling Association (DSA) Chairman for the
past two years.
DSA and DSEF President Joseph N.
Mariano commented, "I am delighted that Kevin Guest has assumed the chairmanship of the
Direct Selling Education Foundation after his exemplary service as
Chairman of the Direct Selling Association."
DSEF Executive Director Gary
Huggins added, "Kevin's expertise in and devotion to direct
selling will greatly enrich the Foundation and also serve to
strengthen DSEF's Fellows program, for which he has been a
passionate supporter."
For 50 years, DSEF has partnered with members of the academic
community to support research and education programs. These
programs expand the knowledge and understanding of the fundamental
principles of direct selling. The Foundation works with more than
250 professors in a variety of disciplines—such as
entrepreneurship, marketing, ethics, sales, consumer studies,
business, and economics—to develop direct selling-related academic
research, case studies and teaching content.
About USANA
USANA (NYSE: USNA) prides itself on providing consumers the highest
quality nutritional products in the world. From its award-winning
supplements to its innovative Celavive skincare and Active
Nutrition lines, USANA has proven for more than 30 years why it's a
company you can trust. How about giving us a try? Shop at
USANA.com or learn more about USANA's sustainability efforts
here.
Media Contact: Amy Haran
Executive Vice President of Communications
(801) 954-7641
media(at)USANAinc(dot)com
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SOURCE USANA