Campaign promises to stop the stigma, start
conversations, and save lives
SALT
LAKE CITY, May 30, 2023 /PRNewswire/ -- More
than 800,000 people take their life by suicide each year around the
world and it is the second leading cause of death for people 10–34
years old. These sobering numbers are evidence of a global mental
health crisis. As an international company focused on health and
wellness, USANA has made the promise to stop the stigma, start
conversations, and save lives by partnering with Good Deed
Revolution and their Promise2Live campaign.
![USANA partners with Promise2Live for global suicide prevention campaign USANA partners with Promise2Live for global suicide prevention campaign](https://mma.prnewswire.com/media/2087778/USANA_Promise2Live_2.jpg)
Promise2Live is a global rallying cry for individuals to promise
to reach out to friends, family, the 988 crisis hotline, or another
resource if they are feeling sad, depressed, hopeless, or suicidal.
Studies have shown that people are much more likely to keep a
commitment to themselves when a promise is made with someone else.
Participants are encouraged to share and inspire two friends to
make the same promise—creating a worldwide, viral moment. Those who
Promise2Live will receive a certificate they can share on social
media.
"In the business world, many lose sight of the importance of
mental health in their focus on profits over people," says
Kevin Guest, USANA chairman and CEO.
"Through USANA's partnership with Good Deed Revolution and their
Promise2Live campaign, my hope is we reach people around the world
to erase the stigma and start talking more directly about mental
health and suicide. With the help of our international network of
Associates, employees, athletes, and influencers, I believe we can
make a significant difference."
This impactful partnership culminates on September 10 with the second annual Promise2Live
Live event on World Suicide Prevention Day. Livestreamed globally,
this powerful event shares hope, help, healing, inspiration, and
education to all viewers, along with performances from world-class
entertainers.
"We are so excited to be partnering with a company like USANA
that shares our values and understands the importance of our
mission," says Brandy Vega, founder
of Promise2Live. "I have seen firsthand how devastating a mental
health crisis can be, and I believe our campaign creates a message
of hope for those who need it. The Promise2Live challenge is so
simple, yet significant. It takes less than a minute to do
something that could literally save your life or the life of a
loved one."
Good Deed Revolution is a nonprofit organization dedicated to
addressing the mental health and suicide crisis in our communities.
Their mission with the Promise2Live campaign is to deliver hope,
help, and inspiration through media on a massive scale to those
struggling with suicide ideation and mental health.
If you or someone you know is struggling with thoughts of
suicide, call 988 to connect with the 988 Suicide and Crisis
Lifeline.
About USANA
USANA (NYSE:USNA) prides itself on providing consumers the highest
quality nutritional products in the world. From its award-winning
supplements to its innovative Celavive skincare and Active
Nutrition lines, USANA has proven for more than 30 years why it's a
company you can trust. How about giving us a try? Shop at
USANA.com or learn more about USANA's sustainability efforts
here.
Media Contact: Amy Haran
Executive Vice President of Communications
(801) 954-7641
media(at)USANAinc(dot)com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/usana-partners-with-promise2live-for-global-suicide-prevention-campaign-301836804.html
SOURCE USANA