SALT LAKE CITY, Oct. 9, 2017 /PRNewswire/ -- USANA, The
Cellular Nutrition Company, supports the merger of long-time
partner Women's Ski Jumping USA
(WSJ-USA) with USA Nordic as they continue to unify and
strengthen the United States
overall presence in the field. By combing the two entities, the
U.S. now joins the rest of the sports competing nations with a
single Nordic organization to better support its athletes despite
their gender. USANA has been a sponsor of WSJ-USA since 2010 and has supported U.S. Nordic
combined athletes and 2013 World Ski Championship medalists
Bryan Fletcher and Taylor Fletcher since 2011.
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"We have watched and supported these inspiring women for years
as they've fought to overcome obstacles for equality to compete in
their sport, and we will continue to support these athletes in any
way we can as they move forward in their careers," said
Dan Macuga, USANA chief of
communications and marketing. "We are excited to see what
opportunities will arise for all of the Nordic athletes through
this union and to see them work side-by-side through February and
beyond."
Prior to the merger WSJ-USA has
been the primary fundraising organization for the U.S. women's
ski-jumping program, whose mission is to support a successful and
sustainable team and to grow participation in the ski jumping
program by facilitating national development efforts that produce
the best women ski jumpers in the world, with an emphasis on
character, confidence and courage.
"Being an American ski jumper isn't easy, so to work together
overseas can only bring us strength of unity, said WSJ-USA athlete and 2013 World Champion
Sarah Hendrickson. "The community in
ski jumping and Nordic combined in the states is a small family. It
only makes sense to work together as we fight for equality across
the sport. Sharing coaches and plans makes sense from all aspects
and it excites me for the future."
"As USA Nordic has grown we
have invested in programs and opportunities which benefit all ski
jumping and Nordic combined athletes from youth programs at the
club level to some of the best coaches in the world to support our
bid to get American athletes on the podium," said Billy Demong, executive director of USA Nordic and 2010 gold
medalist. "Coming together in this Olympic season is the
perfect springboard ensuring sustainable financial support
and competitive success for all of our athletes."
By combining the two entities, the U.S. now joins the rest of
the sports competing nations with a single Nordic organization to
better support its athletes despite their gender. USA Nordic looks to promote overall equality
among it athletes and its funding levels, fully fund the Women's
World Cup team, provide shared resources in sports psychology,
coaching, physical therapy and equipment, and strengthen the
development of the sports younger members and culture among its
newer athletes, parents and communities.
"Success on either side will be shared by all involved which
will further foster growth and development on all levels," said
Bryan Fletcher, a senior member of
the Nordic Combined National team. "The athletes will feed off each
other's successes and learn from each other's failures, and in
doing so will very much create a unified team mentality."
*The mentioned athletes are either distributors
or dedicated USANA product users who have received compensation
and/or complimentary USANA products for their partnership with
USANA.
About USANA
USANA, The Cellular
Nutrition Company (NYSE: USNA), is a U.S.-based nutritional
company founded in 1992 that manufactures high-quality supplements,
personal care and healthy products in
its state-of-the-art facility in Salt Lake City.
Learn more about USANA by visiting our
website http://www.usana.com or the official USANA
blog http://whatsupusana.com.
About USA Nordic
Sport
USA Nordic Sport
(USANS) encourages, promotes and develops the Nordic disciplines of
Ski Jumping and Nordic Combined in the
United States; assists U.S. athletes achieve sustained
competitive excellence in Olympic, World Championship and other
international competitions in the disciplines; and promotes the
highest standards of sportsmanship, fair play and good will between
individuals of all nations through competition in the discipline of
sports.
Media Contact: Ashley Collins
VP of Marketing and PR
(801) 954-7629
media(at)us.usana(dot)com
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SOURCE USANA