SALT LAKE CITY, Nov. 26, 2013 /PRNewswire/ -- USANA Health
Sciences Inc. (NYSE: USNA) announced today it has acquired full
membership in the U.K. Direct Selling Association. The DSA
represents the interests of businesses engaged in direct sales of
consumer goods and is committed to guiding the direct selling
industry.
(Logo:
http://photos.prnewswire.com/prnh/20120807/LA53885LOGO)
"The membership process required by the U.K. DSA is one of the
most challenging vetting processes of any country-specific DSA I
have ever encountered," says Kevin
McMurray, USANA's deputy general counsel of international
markets. "It's not surprising they carry a very high degree of
credibility in the direct selling industry."
The U.K. DSA carefully reviews every facet of each direct
selling company's business model, including completing a thorough
review of the company's business documentation, online ordering
process and online marketing presence to ensure every element of
the business complies with the U.K. laws and regulations.
USANA currently has DSA membership status in Australia, Canada, Hong
Kong, Mexico, Malaysia, New
Zealand, Singapore,
France and the United
States.
In 2012, USANA became one of 44 members that joined the DSA's
Code of Ethics Communication initiative, which ensures
that member companies will not make any statements or promises
that may mislead either consumers or prospective sales
people. "The direct selling business model is
sometimes misunderstood," said Dan Macuga, USANA chief
communications officer. "Through our participation in the DSA, we
can help educate the public about direct selling, while holding
ourselves and other multi-level marketing companies accountable to
a high operating standard."
About USANA
Founded in 1992, USANA Health Sciences
(NYSE: USNA) is a U.S.-based nutritional company that manufactures
high-quality supplements and personal care and energy products in
its FDA-registered facility in Salt
Lake City. USANA's products are developed by the company's
award-winning team of scientists and sold directly to
Preferred Customers and Associates in 19 international
markets. USANA has earned NSF Certified for Sport®
certification for its SportsPak, Essentials™ (Chelated Mineral
and Mega Antioxidant), Proflavanol® C100, Active Calcium™,
Procosa® and BiOmega™ products. It has also earned NSF dietary
supplement certification for its HealthPak™. Learn more
about USANA (www.USANA.com) and the USANA True
Health Foundation (www.USANAfoundation.org/), stay current
with the official USANA blog (www.whatsupUSANA.com), like
us on the USANA Facebook page
(www.facebook.com/USANAhealthsciences), or
follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR, Social Media and Communications
USANA Health Sciences, Inc.
+1 (801) 954-7629
media(at)us.usana(dot)com