SALT LAKE CITY, March 18, 2013 /PRNewswire/ -- USANA Health
Sciences Inc. (NYSE: USNA), a global nutritional company, today
announced plans to expand operations into Colombia, including an office in the capital
city of Bogota, during the third
quarter of 2013. With the addition of the Colombia market, USANA will have operations in
19 markets worldwide.
(Logo:
http://photos.prnewswire.com/prnh/20120807/LA53885LOGO)
The company is pleased to make its first offering of its
science-based nutritional products in South America. According to a report from the
World Federation of Direct Selling Associations, there were 1.2
million direct sellers in Colombia
in 2011, with total retail sales of $2.06
billion. Colombia is the
fourth leading market in Latin and South
America and 16th largest overall direct sales
market. Euromonitor International, a world leader in researching
consumer markets, forecasts consistent growth in Colombia for years to come.
"USANA's entrance into South
America represents another exciting market opening, bringing
world class product offerings and a unique business opportunity to
the people of Colombia," said
Dave Wentz, USANA's chief executive
officer. "We are opening this market with confidence due to the
success of our outstanding Associate leaders in Mexico and the U.S., who have existing ties to
Colombia. We expect this new
expansion to support positive growth in our Americas region, and is
an excellent entrance opportunity in South America."
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a
U.S.-based nutritional company that manufactures high-quality
supplements and personal care, energy and weight-management
products in its FDA-registered facility in Salt Lake City. USANA's products, used by more
than 600 professional athletes, are developed by the company's
award-winning team of scientists and sold directly to
Preferred Customers and Associates in 18 international
markets. USANA has earned NSF Certified for Sport®
certification for its SportsPak, Essentials™ (Chelated Mineral
and Mega Antioxidant), Proflavanol® C100, Active Calcium™,
Procosa® and BiOmega™ products. It has also earned NSF dietary
supplement certification for its HealthPak™.
USANA is the No. 1 Rated Brand in Direct Sales Based on Customer
Satisfaction in ConsumerLab.com's 2013 Survey of Vitamin and
Supplement Users. Named one
of Outside magazine's "Best Places to Work" for
four consecutive years, USANA has received more than 100 state,
national and international accolades,
including Utah Best of State, Stevie Awards, Australian
Business Awards, NutriSearch Editor's Choice and
others. Learn more about USANA (www.USANA.com) and
the USANA True Health
Foundation (www.USANAfoundation.org/), stay current with the
official USANA blog (www.whatsupUSANA.com), like us on
the USANA Facebook page
(www.facebook.com/USANAhealthsciences), or
follow USANA on Twitter (@USANAinc).
Investors Contact: Patrique
Richards
Director of Investor Relations
USANA Health Sciences, Inc
801-954-7961
investor.relations@us.usana.com
Media Contact: Ashley Collins
Executive Director of PR, Social Media and Communications
USANA Health Sciences, Inc.
(801) 954-7629
media(at)us.usana(dot)com
SOURCE USANA Health Sciences Inc.