SALT LAKE CITY, Nov. 8, 2012 /PRNewswire/ -- USANA Health
Sciences, Inc. (NYSE: USNA), a global nutritional company, learned
today that it is the recipient of seven MarCom Awards for its
creative excellence in the marketing and communication fields.
USANA, which unveiled its new corporate branding in August,
received top honors for its overall rebranding campaign, logo and
improved sales tools.
(Logo:
http://photos.prnewswire.com/prnh/20120807/LA53885LOGO)
"With two decades of success behind us, receiving recognition
for our corporate rebranding is a true testament to the strength of
the USANA brand and our focus on the future," said Doug Braun,
USANA's chief marketing officer. "Our goal was to create an updated
and fresh image that would not only reach a larger demographic, but
emphasize USANA's focus on personalization—providing a customized
brand experience for our customers, associates and employees. We
are thrilled with the results we are already seeing and it is an
honor to receive accolades for something we love doing."
USANA received four platinum and three gold MarCom Awards,
highlighting the company's innovative designs, writing skills and
overall sales tools.
Platinum
- Informational Brochure – 2012 Product Information Booklet
- Newspaper Supplement – Health & Freedom Newspaper
- Special Edition Magazine – 2012 Influencer Magazine
- Branding Refresh Campaign – Corporate Identity Brand Book
Gold
- Logo – USANA's Rebranded Logo
- Feature Article – Dean, Sherri & Matt Chionis by Teresa
Elias
- Product Catalog – 2012 Fall & Winter Product Catalog
The MarCom Awards is a creative and international competition
for marketing and communication professionals involved in the
concept, writing and design of print, visual, audio and web
materials and programs. With more than 6,000 entries per year, the
competition has become one of the largest of its kind, with winners
ranging from individuals to Fortune 50 companies.
For more information about USANA's products and company, visit
www.USANA.com.
About USANA
Founded in 1992, USANA Health Sciences
(NYSE: USNA) is a U.S.-based nutritional company that manufactures
high-quality supplements and personal care, energy, and
weight-management products in their FDA-registered
facility in Salt Lake City,
Utah. USANA's products, tested by NSF International and used
by more than 600 professional athletes, are developed by
the company's award-winning team of scientists and sold
directly to Preferred Customers and Associates in 18 international
markets. Named one
of Outside magazine's "Best Places to
Work" for four consecutive years, USANA has received more than
100 state, national and international accolades,
including Utah Best of State, Stevie Awards, Australian
Business Awards, NutriSearch Editor's Choice and
others. Learn more about USANA (www.USANA.com) and
the USANA True Health
Foundation (www.USANAfoundation.org/), stay current with the
official USANA blog (www.whatsupUSANA.com), like us on
the USANA Facebook page
(www.facebook.com/USANAhealthsciences), or
follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR, Social Media, and Communications
USANA Health Sciences, Inc.
(801) 954-7280
media(at)us.usana(dot)com
SOURCE USANA