SALT LAKE CITY, Aug. 21, 2012 /PRNewswire/ -- USANA Health
Sciences, Inc. (NYSE: USNA) unveiled its new corporate branding and
updated tagline: "Your Health. Your Life. Your Way.", last week
during its annual International Convention. USANA had held onto its
original branding for the past 20 years and refreshing its brand
identity is part of the company's long-term strategy to stay
competitive in a demanding industry, and establish itself as the
leader in personalized nutrition.
(Logo:
http://photos.prnewswire.com/prnh/20120807/LA53885LOGO)
"USANA has long been on the cutting-edge of nutritional science
and we needed our branding to reflect that," explained Doug Braun,
USANA's chief marketing officer. "Our new logo, packaging and brand
positioning illustrates our strong foundation in research,
represents our focus on customized health products and appeals to a
larger demographic of consumers."
"The new USANA 'globe,' which represents our company's worldwide
reach, is comprised of individuals engaging in activities that
support the many aspects of our health--the very thing that USANA
strives to do," said Dave Wentz, USANA's chief executive
officer.
During the four-day convention, USANA also launched two new
products, BiOmega Jr. and Go Nuts 'n' Berries Nutrition Bar,
updated sales tools and merchandise, and gave away free iPads to
nearly 8,000 sales associates in attendance. Top experts from
around the world in the fields of business, branding, social media
and health and wellness, also took the USANA stage, ending with a
powerful and inspirational keynote address from Dr. Mehmet Oz.
To view a more complete gallery of USANA's new logo and
packaging, visit www.USANA.com.
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a
U.S.-based nutritional company that manufactures high-quality
supplements, personal care, energy, and weight-management products
in their FDA-registered facility in Salt Lake City, Utah. USANA's products, tested
by NSF International and used by more than 600
professional athletes, are developed by the company's award-winning
team of scientists and sold directly to Preferred Customers
and Associates in 18 international markets. Named one
of Outside magazine's "Best Places to
Work" for four consecutive years, USANA has received more than
100 state, national and international accolades,
including Utah Best of State, Stevie Awards, Australian
Business Awards, NutriSearch Editor's Choice and
others. Learn more about USANA (www.USANA.com) and
the USANA True Health
Foundation (www.USANAfoundation.org/), stay current with the
official USANA blog (www.whatsupUSANA.com), like us on
the USANA Facebook page
(www.facebook.com/USANAhealthsciences), or
follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR and Social Media
USANA Health Sciences, Inc.
(801) 954-7280
media(at)us.usana(dot)com
SOURCE USANA Health Sciences, Inc.