SALT LAKE CITY, March 26, 2012 /PRNewswire/ -- USANA Health
Sciences, Inc. (NYSE: USNA), a global nutritional supplements
company, today announced the official opening of its France and Belgium markets. Bringing the company's
international expansion to 18 countries worldwide, USANA's newest
office will reside on the Champs-Elysees in Paris and will initially offer seven
nutritional supplements and eight skin-care products.
(Logo:
http://photos.prnewswire.com/prnh/20110110/LA27593LOGO)
The new office will be equipped with a staff to meet the needs
of its Independent Distributors, provide customer service and
support market development, compliance, accounting, commissions,
and logistics, among others. The state-of-the-art facility will
also include a will-call center and conference space.
"European expansion has been a top priority for us," said
USANA's Chief Executive Officer, Dave
Wentz. "We currently have customers in the U.K. and
the Netherlands, but with the
opening of our France and
Belgium markets, we are hoping to
increase our market share in the region. Europe is a place of
immense growth and prosperity and we expect this new expansion to
support positive growth on both sides of the Atlantic."
According to the World Federation Direct Selling Association
(WFDSA), France is the 10th
largest direct-selling market, with estimated sales of 2.45 billion dollars a year (1.8 billion euros) and third overall in the
European Union (EU).
"This is an exciting time to be a part of USANA as we expand
into Europe," said Alan Bergstrom, vice president of Europe and customer service. "We work
tirelessly to adhere to strict manufacturing requirements in every
country we operate in, which means we have been working closely
with the Federation de la Vente Directe, to ensure that our
high-quality products meet national guidelines."
"Our first commitment is to the science behind our products,"
said Dr. John Cuomo, USANA's
executive director of research and product development. "We spend
millions a year on research and continually update our
state-of-the-art facilities to ensure that we're producing the
safest, most effective products possible. We have medical doctors,
nurses, nutritionists and other health professionals who swear by
our product. We've been in business nearly 20 years and have never
had to issue a recall."
Following on the heels of the France and Belgium opening, residents of Germany, Austria, Spain, Italy,
Luxembourg, and Ireland will be able to purchase USANA's
high-quality products for personal use as Preferred Customers
(PCs).
"I have been taking USANA's supplements for a couple of years
now, so I know their products are safe and effective," said USANA
brand ambassador and WTA player, Kim
Clijsters. "I am excited that my friends and family in my
home country of Belgium will also
have the opportunity to experience them."
For more information about USANA's product and company, visit
www.usana.com.
About USANA
USANA Health Sciences (NYSE: USNA) develops and manufactures
high-quality nutritionals, personal care, energy and weight
management products that are sold directly to Preferred Customers
and Associates throughout the United
States, Canada, Australia, New Zealand, Hong
Kong, Japan, Taiwan, China, South
Korea, Singapore, Malaysia, the Philippines,
Thailand, Mexico, France, Belgium, the Netherlands and
the United Kingdom. Learn more at the USANA website
(www.usana.com), stay current with the
official USANA lifestyle blog (www.whatsupusana.com)
and USANA corporate blog (blog.usana.com), like us on
the USANA Facebook page
(www.facebook.com/usanahealthsciences), or
follow USANA on Twitter (@usanainc).
Safe Harbor
This press release contains forward-looking statements
within the meaning of Section 27A of the Securities Act and Section
21E of the Securities Exchange Act. Our actual results could differ
materially from those projected in these forward-looking
statements, which involve a number of risks and uncertainties,
including global economic conditions generally, reliance upon our
network of independent associates, the governmental regulation of
our products, manufacturing and marketing risks, adverse publicity
risks, and risks associated with our international expansion. The
contents of this release should be considered in conjunction with
the risk factors, warnings, and cautionary statements that are
contained in our most recent filings with the Securities and
Exchange Commission.
Media Contact: Ashley Collins
Executive Director of Marketing, PR, and Social Media
USANA Health Sciences, Inc.
(801) 954-7280
media(at)us.usana(dot)com
SOURCE USANA