CORRECTING and REPLACING LIN TV Web Sites Rank Number One in 13 of 15 Markets
29 4월 2009 - 6:41AM
Business Wire
Footnote should read: 1According to custom categories defined by
LIN TV based on the web sites of its respective market competitors.
(sted 1 According to custom categories defined by LIN TV�s
respective market competitor.)
The corrected release reads:
LIN TV WEB SITES RANK NUMBER ONE
IN 13 OF 15 MARKETS
LIN TV Corp. (NYSE: TVL), a local television and digital media
company, today announced that it has the number one web site out of
all news and media web sites in 13 of 15 of its measured markets1,
based on March, 2009 data released by comScore, Inc., an industry
leading digital marketing intelligence provider.
The results are based on �average time spent on site�, a key
performance indicator measuring how engaged users are with a web
site�s content, and compare to 8 number one web sites in 15 of LIN
TV�s markets measured by comScore in March, 2008.
LIN TV�s markets that were ranked number one include:
Albuquerque - www.krqe.com, www.kasa.com
Austin - www.kxan.com, www.thecwaustin.com
Buffalo - www.wivb.com, www.cw23.com
Dayton - www.wdtn.com
Ft. Wayne - www.wane.com
Grand Rapids - www.woodtv.com, www.wotv.com, www.wxsp.com
Green Bay - www.fox11online.com
Indianapolis - www.wishtv.com, www.myndytv.com
Providence - www.wpri.com, www.foxprovidence.com
Springfield - www.wwlp.com
Terre Haute - www.wthitv.com
New Haven - www.wtnh.com, www.myzone.tv
Lafayette (IN) - www.wlfi.com
�LIN TV consistently ranks number one in the overwhelming
majority of our markets, proving that our web sites are top of
mind, bookmarked destinations for both new and loyal viewers in our
local markets,� said LIN TV�s Senor Vice President New Media Robb
Richter.
In the fourth quarter of 2008, LIN TV announced a partnership
with FOX Interactive Media (FIM) to redesign and launch its new
local television station web sites on FIM�s digital platform. As a
result, LIN TV�s web site users enjoy a better user experience, are
more engaged and its advertisers achieve better results from ads
they place on LIN TV�s local web sites.
�We spent considerable time researching users' needs and goals
in order to develop optimum web sites. As a result, we truly are
providing our customers with the ultimate, in-depth experience
across multiple platforms, while capturing new business
opportunities,� added Richter.
According to Omniture, Inc., an online marketing and web
analytics company, LIN TV�s �average time spent on site�, was 26
minutes, 57 seconds for the first quarter 2009, compared to 9
minutes, 44 seconds for the same period in 2008, an increase of
177%.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television
and digital media company, owning and/or operating 27 television
stations in 17 U.S. markets, all of which are affiliated with a
national broadcast network. LIN TV�s highly-rated stations deliver
important local news and community stories, along with top-rated
sports and entertainment programming, to 9% of U.S. television
homes, reaching an average of 11 million households per week.
LIN TV is also a leader in the convergence of local broadcast
television and the Internet through its television station web
sites and a growing number of local online innovations that reach
15% of U.S. broadband households. LIN TV is traded on the New York
Stock Exchange under the symbol �TVL�. Financial information about
the company is available at www.lintv.com.
1According to custom categories defined by LIN TV based on the
web sites of its respective market competitors.
Lin TV (NYSE:TVL)
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