Salton, Inc. (NYSE:SFP) announced today an agreement with internationally renowned actor Jackie Chan to endorse a line of George Foreman branded electric grills in the Asian market. Jackie Chan will team up with the �King of the Grill� George Foreman on a line of grills that will bear Chan�s likeness and endorsement and that will be promoted and sold in various countries throughout Asia. The two celebrities will join talents in a marketing and direct advertising campaign that Salton will execute in the region in the second quarter of 2007. Jackie Chan states: �My father was a chef and he even trained me to be a chef so I know my way around the kitchen. I have always been excited by the excellent quality of the Foreman grill and the tremendous innovation that it has brought to healthy cooking. I am happy to be working with George Foreman and Salton to introduce this exciting line of products to the Asian market.� George Foreman is excited about being able to bring his healthy grilling concept to a whole new audience. �George and Jackie will knock out the world with the �Lean Mean Fat-Reducing Grilling Machine��. We want to show everyone how easy it is to maintain a healthy lifestyle using our grills. Next stop: Asia!� Salton expects that the association with Jackie Chan will bring the Foreman grill to millions of people in Asia and anticipates a similar success to their launches in Europe, Australia and So. Africa. Salton, Inc. is a leading designer, marketer and distributor of branded, high-quality small appliances, home decor and personal care products. The Company�s product mix includes a broad range of small kitchen and home appliances, tabletop products, time products, lighting products, picture frames and personal care and wellness products. The Company sells its products under our portfolio of well recognized brand names such as Salton�, George Foreman�, Westinghouse(TM), Toastmaster�, Melitta�, Russell Hobbs�, Farberware�, Ingraham� and Stiffel�. The Company believes its strong market position results from well-known brand names, high quality and innovative products, strong relationships with its customer base and a focused outsourcing strategy. Salton, Inc. (NYSE:SFP) announced today an agreement with internationally renowned actor Jackie Chan to endorse a line of George Foreman branded electric grills in the Asian market. Jackie Chan will team up with the "King of the Grill" George Foreman on a line of grills that will bear Chan's likeness and endorsement and that will be promoted and sold in various countries throughout Asia. The two celebrities will join talents in a marketing and direct advertising campaign that Salton will execute in the region in the second quarter of 2007. Jackie Chan states: "My father was a chef and he even trained me to be a chef so I know my way around the kitchen. I have always been excited by the excellent quality of the Foreman grill and the tremendous innovation that it has brought to healthy cooking. I am happy to be working with George Foreman and Salton to introduce this exciting line of products to the Asian market." George Foreman is excited about being able to bring his healthy grilling concept to a whole new audience. "George and Jackie will knock out the world with the "Lean Mean Fat-Reducing Grilling Machine"(R). We want to show everyone how easy it is to maintain a healthy lifestyle using our grills. Next stop: Asia!" Salton expects that the association with Jackie Chan will bring the Foreman grill to millions of people in Asia and anticipates a similar success to their launches in Europe, Australia and So. Africa. Salton, Inc. is a leading designer, marketer and distributor of branded, high-quality small appliances, home decor and personal care products. The Company's product mix includes a broad range of small kitchen and home appliances, tabletop products, time products, lighting products, picture frames and personal care and wellness products. The Company sells its products under our portfolio of well recognized brand names such as Salton(R), George Foreman(R), Westinghouse(TM), Toastmaster(R), Melitta(R), Russell Hobbs(R), Farberware(R), Ingraham(R) and Stiffel(R). The Company believes its strong market position results from well-known brand names, high quality and innovative products, strong relationships with its customer base and a focused outsourcing strategy.
Salton (NYSE:SFP)
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Salton (NYSE:SFP)
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