Salton(R) Signs Endorsement License Agreement with Jackie Chan to Market George Foreman(R) Grills in Asia
13 10월 2006 - 6:51AM
Business Wire
Salton, Inc. (NYSE:SFP) announced today an agreement with
internationally renowned actor Jackie Chan to endorse a line of
George Foreman branded electric grills in the Asian market. Jackie
Chan will team up with the �King of the Grill� George Foreman on a
line of grills that will bear Chan�s likeness and endorsement and
that will be promoted and sold in various countries throughout
Asia. The two celebrities will join talents in a marketing and
direct advertising campaign that Salton will execute in the region
in the second quarter of 2007. Jackie Chan states: �My father was a
chef and he even trained me to be a chef so I know my way around
the kitchen. I have always been excited by the excellent quality of
the Foreman grill and the tremendous innovation that it has brought
to healthy cooking. I am happy to be working with George Foreman
and Salton to introduce this exciting line of products to the Asian
market.� George Foreman is excited about being able to bring his
healthy grilling concept to a whole new audience. �George and
Jackie will knock out the world with the �Lean Mean Fat-Reducing
Grilling Machine��. We want to show everyone how easy it is to
maintain a healthy lifestyle using our grills. Next stop: Asia!�
Salton expects that the association with Jackie Chan will bring the
Foreman grill to millions of people in Asia and anticipates a
similar success to their launches in Europe, Australia and So.
Africa. Salton, Inc. is a leading designer, marketer and
distributor of branded, high-quality small appliances, home decor
and personal care products. The Company�s product mix includes a
broad range of small kitchen and home appliances, tabletop
products, time products, lighting products, picture frames and
personal care and wellness products. The Company sells its products
under our portfolio of well recognized brand names such as Salton�,
George Foreman�, Westinghouse(TM), Toastmaster�, Melitta�, Russell
Hobbs�, Farberware�, Ingraham� and Stiffel�. The Company believes
its strong market position results from well-known brand names,
high quality and innovative products, strong relationships with its
customer base and a focused outsourcing strategy. Salton, Inc.
(NYSE:SFP) announced today an agreement with internationally
renowned actor Jackie Chan to endorse a line of George Foreman
branded electric grills in the Asian market. Jackie Chan will team
up with the "King of the Grill" George Foreman on a line of grills
that will bear Chan's likeness and endorsement and that will be
promoted and sold in various countries throughout Asia. The two
celebrities will join talents in a marketing and direct advertising
campaign that Salton will execute in the region in the second
quarter of 2007. Jackie Chan states: "My father was a chef and he
even trained me to be a chef so I know my way around the kitchen. I
have always been excited by the excellent quality of the Foreman
grill and the tremendous innovation that it has brought to healthy
cooking. I am happy to be working with George Foreman and Salton to
introduce this exciting line of products to the Asian market."
George Foreman is excited about being able to bring his healthy
grilling concept to a whole new audience. "George and Jackie will
knock out the world with the "Lean Mean Fat-Reducing Grilling
Machine"(R). We want to show everyone how easy it is to maintain a
healthy lifestyle using our grills. Next stop: Asia!" Salton
expects that the association with Jackie Chan will bring the
Foreman grill to millions of people in Asia and anticipates a
similar success to their launches in Europe, Australia and So.
Africa. Salton, Inc. is a leading designer, marketer and
distributor of branded, high-quality small appliances, home decor
and personal care products. The Company's product mix includes a
broad range of small kitchen and home appliances, tabletop
products, time products, lighting products, picture frames and
personal care and wellness products. The Company sells its products
under our portfolio of well recognized brand names such as
Salton(R), George Foreman(R), Westinghouse(TM), Toastmaster(R),
Melitta(R), Russell Hobbs(R), Farberware(R), Ingraham(R) and
Stiffel(R). The Company believes its strong market position results
from well-known brand names, high quality and innovative products,
strong relationships with its customer base and a focused
outsourcing strategy.
Salton (NYSE:SFP)
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