SBC AT&T Inc.

Southeastern Freight Lines First MobileMax Customer to Utilize New Network Choice HERNDON, Va., Oct. 17 /PRNewswire/ -- GeoLogic Solutions, the transportation industry's leading provider of Multi-Mode communications and tracking systems, today announced that its customers now have Cingular Wireless' nationwide* digital wireless data network as an additional communications option for users of its MobileMax(TM) mobile communications and fleet management system. This new communications choice for GeoLogic customers will provide MobileMax users with expanded terrestrial wireless coverage and increased data capabilities such as wireless downloads of mobile software. Southeastern Freight Lines, one of the nation's premier LTL carriers, is the first joint GeoLogic and Cingular Wireless customer. "In the few weeks we've been using the Cingular network we have been pleased with the speed in which messages are transmitted to and from the truck," said Braxton Vick, senior vice president of corporate planning at SEFL. "The Cingular system is living up to our expectations and we look forward to switching the rest of our fleet over to the Cingular network." The Southeastern Freight Lines solution is utilizing Cingular's General Packet Radio Service (GPRS) network, which is based on GSM technology, a worldwide standard for wireless communications. Cingular's GPRS network offers the largest digital data coverage in the U.S. with service in 13,000 cities and towns, and along more than 40,000 miles of major highways. "Our new relationship with an industry leader such as GeoLogic Solutions gives Cingular an opportunity to provide its world-class services to a broader range of customers in the transportation/ logistics marketplace," said Laura Johnson, Cingular Wireless' director of enterprise solutions. "Cingular has a long history of working with some of the largest for-hire and private fleets in North America, and we look forward to joining our expertise with that of GeoLogic to provide major customers like Southeastern Freight Lines with compelling solutions that deliver substantial benefits through improved fleet and asset management." "We chose the Cingular network because it has the best nationwide coverage," stated John Lewis, CEO for GeoLogic Solutions. "We designed this new GPRS option to work with all MobileMax units, including those already on the road, as well as with all current dispatch systems. "Those customers opting to utilize this new network option -- and we believe just about every customer will choose to do so -- will find the transition to be very seamless and uneventful," continued Lewis. "The impressive performance of the GPRS network, plus the wireless software download capability, will have a very positive impact on their operations. We are very excited to bring these important enhancements to our customers." MobileMax users will now have multiple communications options: satellite with the current land-based network, satellite with the Cingular network or a combination of both throughout their fleet. The Cingular GPRS network will be available to all new customers as well as an upgrade option for all existing customers. About GeoLogic Solutions Based in Herndon, Virginia, GeoLogic Solutions is a Platinum Equity company that provides the commercial trucking industry with wireless asset management solutions that reduce operational costs while increasing overall efficiency. MobileMax(TM), the leading mobile communications and tracking system to utilize both terrestrial and satellite-based networks and TrailerMax(TM), the company's untethered trailer tracking and asset management system, are installed on nearly 50,000 commercial trucks and trailers. For more information go to http://www.gogeologic.com/ About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 51.44 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://cingular.mediaroom.com/. About Southeastern Freight Lines Southeastern Freight Lines, the nation's fourteenth largest less-than- truckload company, specializes in next day and second day service in the Southeast and Southwest and operates 65 service centers in ten states and Puerto Rico. Southeastern Freight Lines, founded in 1950, has over 6,000 associates and is a leader in technology applications in the regional LTL transportation industry. A formalized quality improvement process began in 1985, and the company's dedication to process improvement is evidenced by over 265 quality awards received from customers and associations. *Not available in all areas DATASOURCE: Cingular Wireless CONTACT: Susan Fall of LaunchIt Public Relations, +1-858-490-1050, or , for Cingular Wireless Web site: http://www.cingular.com/ http://cingular.mediaroom.com/ http://www.gogeologic.com/

Copyright