Built upon industry-leading technology from HP, Microsoft and TrueContext, Rogers mFORMS enables small and medium-size businesses to empower field staff with the latest mobile technology TORONTO, Nov. 16 /PRNewswire-FirstCall/ -- Rogers Communications Inc. today introduced mFORMS(TM), an innovative wireless solution designed to help small and medium-size businesses (SMBs) leverage the latest mobile and wireless technology to increase productivity and lower costs. The mFORMS solution is built upon industry-leading technology from HP, Microsoft and TrueContext. Rogers mFORMS will enable SMB field staff to convert less efficient paper and voice-based data exchanges - such as work orders - into wireless communications using their Windows Mobile(R)-based devices as an electronic clipboard. mFORMS will be available exclusively through Rogers over the Rogers Wireless GPRS/EDGE network nationwide. mFORMS is designed to save SMBs time and money by ensuring that new or updated customer information can be sent and received wirelessly by the right company resource at the right time. By offering unique features such as pre-filled customer and job information, mFORMS will also help SMBs minimize costly errors and unnecessary data entry. Completed forms are automatically and securely transmitted from the mobile device back to the office for processing and invoicing, creating further efficiencies. In addition, mFORMS will allow SMBs to bring multiple business processes, such as work orders, timesheets and expense reports together on a single mobile platform. "The mFORMS solution is a great example of how Rogers delivers added value to its small and medium-size customers," said Mansell Nelson, vice president, planning and business development, Rogers Business Solutions. "Together with our business partners, we've created a simple, flexible, wireless solution that will help businesses dramatically improve customer service and enhance the productivity of their mobile workers, thereby leveling the playing field for SMBs and helping to drive their business results." For SMBs, mFORMS will simplify the process of mobilizing a workforce by offering an out-of-the-box (yet easily customizable) mobile forms solution, encompassing the operating system, software application, wireless data network, mobile device and help desk support. Recognizing the needs of SMBs, the solution requires virtually no start-up capital versus traditional, behind-the-firewall solutions. "In seeking greater productivity gains and responsiveness to customer needs, Canadian small and medium-sized businesses continue to mobilize their organizations through improved workflow and adoption of mobile and wireless technologies," said Eddie Chan, research analyst, mobile/personal computing & technology, IDC Canada. "With organizations continually looking to gain a competitive advantage by accessing business-critical information anytime, anywhere, IDC Canada continues to see increasing interest in extending the rich mobile device platform to include field service and other customer relationship management applications." mFORMS has been optimized for superior performance on HP iPAQ Pocket PC mobile devices. HP will also provide mission-critical information technology infrastructure and services including application hosting, security management and second-level support to ensure reliable data delivery to mobile field workers. "Cost-effective, secure mobile access to business-critical information is no longer just for the enterprise," said Reg Schade, vice president and general manager, HP Services, Hewlett-Packard (Canada) Co. "With mFORMS, mobility is delivered to SMBs as a utility, with the hardware, software application, network access and support services bundled in a way that is easy to buy, easy to use, and easy to support." Through Windows Mobile, Microsoft delivers a flexible platform that enables the creation of solutions, such as mFORMS, for the SMB market. Microsoft works with business to develop products that address SMBs' needs for robust software at an affordable price. "Information sharing between the office and field staff is becoming a critical business advantage that goes beyond email, calendar and contact updates," added Sean Seaton, director, Windows Mobile and Embedded Devices, Microsoft Canada. "Applications that run on Windows Mobile(R) provide efficient, cost-effective ways to enable a highly productive field operation." The mobile forms technology which underpins the solution is provided by TrueContext, a privately-held company based in Ottawa. The TrueContext mExperience(TM) service platform enables the creation and deployment of secure, scalable, and easy-to-use mobile forms that extend traditional business processes to the field. According to Alvaro Pombo, president & chief executive officer, TrueContext, "Historically, businesses of all sizes have struggled to build, buy and manage all the discreet pieces needed to create enterprise-class mobile solutions for their workers. Our technology enables market leaders like Rogers to deliver secure and simple mobile solutions for customers and business partners." mFORMS will offer specific templates focused on the needs of SMB customers, including: service and support, pick up and delivery, regulatory compliance, field inspections and more. mFORMS is designed to simplify and speed data capture and exchange with the field, and supports: digital signatures, photographs, sketches, mobile printing and other customization. If you are interested in learning more about mFORMS, please visit http://www.rogers.com/mforms. About Rogers Communications Rogers Communications (TSX: RCI; NYSE: RG) is a diversified Canadian communications and media company engaged in three primary lines of business. Rogers Wireless is Canada's largest wireless voice and data communications services provider and the country's only carrier operating on the world standard GSM/GPRS/EDGE technology platform; Rogers Cable is Canada's largest cable television provider offering cable television, high-speed Internet access, voice over cable telephony services and video retailing; and Rogers Media is Canada's premier collection of category leading media assets with businesses in radio, television broadcasting, television shopping, publishing and sports entertainment. Rogers Telecom is a national provider of voice services, data networking, and broadband Internet connectivity, to small, medium and large businesses across the country. For further information about the Rogers group of companies, please visit http://www.rogers.com/. About HP HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled US$85.2 billion. More information about HP (NYSE:HPQNASDAQ:HPQ) is available at http://www.hp.com/. About Microsoft Canada Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit http://www.microsoft.ca/. (x) Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. About TrueContext TrueContext mExperience is a service platform that enables the delivery of volume enterprise data services such as mobile forms, and content and device management to companies of all sizes. Available as a hosted service or deployed behind the firewall, TrueContext solutions are sold through Mobile Network Operators, Independent Software Vendors and VARs, and are suitable for organizations with mobile workers in the areas of Field Services & Support, Inspection & Reporting, and Field Sales & Executives. http://www.truecontext.com/ DATASOURCE: Rogers Wireless Inc. CONTACT: Press Contacts: For Rogers - Brad Cicero, (416) 705-8119, ; For HP - Lizanne McReelis, (905) 206-4693, ; For Microsoft - Sarah Vella, (416) 368-8348 x270, ; For TrueContext - Michael Stephens, (613) 831-2878, ; Archived images on this organization are searchable through CNW Photo Archive website at http://photos.newswire.ca/. Images are free to accredited members of the media.

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