Strategic agreement leverages suite of Nielsen
& Gracenote solutions to power engagement of U.S. Hispanics
across Spanish-language media
NEW
YORK, Oct. 25, 2022 /PRNewswire/ -- Nielsen
announced today that TelevisaUnivision, the world's leading
Spanish-language media and content company, has signed a multi-year
agreement to use Nielsen ONE, the company's cross-platform
measurement solution to be released in December. As part of the new
agreement which commences in January
2023, TelevisaUnivision will utilize the full suite of
solutions under Nielsen ONE, along with Nielsen Marketing Cloud,
and Gracenote's Advanced Discovery suite. The deal enables both
measurement and advanced planning across TelevisaUnivision's
national, digital, local and audio affiliates as well as its
streaming service, ViX.
Nielsen's audience-first measurement uses big data validated by
a robust, persons-level panel to accurately capture and report
audiences that are truly representative. Using Nielsen's
cross-platform solutions, TelevisaUnivision will have an
unparalleled view of campaign metrics and content usage across all
screens and devices, enabling them to fully understand viewer
behaviors across all modalities and optimize campaigns for
advertisers to drive business outcomes.
"It's an honor to be working with TelevisaUnivision as they
continue their transformation. As an early adopter of Nielsen ONE,
we are excited for TelevisaUnivision to truly unlock the power of
representative, cross-media measurement and optimization with
advanced audiences to support their growth," said David Kenny, CEO of Nielsen. "We're committed to
delivering solutions that provide a consistent, comparable and
deduplicated view into audience and content consumption, with
inclusion and representation at its core."
"As the leading Spanish-language media and content company in
the world, we're focused on unlocking more value for brands to
reach, engage and delight our Spanish-speaking audiences across our
streaming, digital, and linear TV offerings," said Wade Davis, CEO of TelevisaUnivision. "Nielsen
has long been a trusted source of audience measurement and
continues to innovate as the industry evolves. As we continue to
expand our portfolio across platforms and new geographies, we're
excited to work with Nielsen to help build the next generation of
media measurement that is representative of audiences
everywhere."
The ability to plan, optimize and measure against advanced
audiences through Nielsen ONE across all screens will provide the
most comprehensive view of the desired audience at each step of the
media journey. With granular insights from Nielsen's solutions,
including advanced audiences beyond age and gender,
TelevisaUnivision will ultimately be better positioned to help
advertisers deliver targeted Hispanic audiences to Spanish-language
media. The addition of Gracenote Advanced Discovery will help power
a more personalized discovery experience of their content, driving
deeper viewer engagement with shows and programs on
TelevisaUnivision's platforms.
About Nielsen
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future. Nielsen operates around the
world in more than 55 countries. Learn more at www.nielsen.com and
connect with us on social media (Twitter, LinkedIn, Facebook and
Instagram).
About TelevisaUnivision,
Inc.
As the leading Spanish-language media and content company in the
world, TelevisaUnivision features the largest library of owned
content and industry-leading production capabilities that power its
streaming, digital and linear television offerings, as well as its
radio platforms. The Company's media portfolio includes the
top-rated broadcast networks Univision and UniMás in the U.S. and
Las Estrellas and Canal 5 in
Mexico. TelevisaUnivision is home
to 36 Spanish-language cable networks, including Galavisión and
TUDN, the No. 1 Spanish-language sports network in the U.S. and
Mexico. With the most compelling
portfolio of Spanish-language sports rights in the world,
TelevisaUnivision has solidified its position as the Home of
Soccer. TelevisaUnivision also owns and manages 59 television
stations across the U.S. and four broadcast channels in
Mexico affiliated with 222
television stations, Videocine studio, and Uforia, the Home of
Latin Music, which encompasses 57 owned or operated U.S. radio
stations, a live event series and a robust digital audio footprint.
TelevisaUnivision is home to the global streaming services ViX and
Blim TV, which altogether host over 50,000 hours of high-quality,
original Spanish-language programming from distinguished producers
and top talent. The company's prominent digital assets include
Univision.com, Univision NOW, and several top-rated digital apps.
For more information, visit televisaunivision.com.
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SOURCE Nielsen