ironSource Launches Dynamic Segmentation, Allowing Developers to Optimize their Segmentation Monetization Strategy in Real-Time
23 2월 2022 - 10:00PM
Business Wire
This unique tool helps app developers improve
user engagement to maximize revenue in real-time within an app.
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced that its Platform now supports Dynamic
Segmentation in its mediation solution LevelPlay. The feature
allows app developers to improve user engagement, optimize their
monetization strategy and maximize revenue, by adjusting the ad
strategy in real-time as a user changes segments during an app
session.
The existing Segmentation product on LevelPlay enables
developers to tailor their ad strategy by user group, including by
paying users, OS type, app version, and many other parameters,
creating a more relevant ad experience and helping developers
maximize engagement and revenue. Dynamic Segmentation takes this a
step further by instantly updating the ad strategy when users
switch segments while using an app. For example, a developer can
configure the settings so that as a user progresses within a game
to a higher level or if they convert mid-session into a paying
user, they’re instantly moved to a different waterfall, have
different caps and pacing on their ads, and other adaptations that
suit their new segment, all in real time. Additionally, a developer
may opt to implement a more simple waterfall or bidder when first
entering the app, followed by a more complex one based on the
user’s interaction with the initial ad.
“The more tools a developer has to refine their ad strategy, the
better it will be for user engagement and ultimately for app
revenue,” explains Nimrod Zuta, VP Product at ironSource. “This
product is the latest in a range of new tools we’ve released to
enable app developers to be as sophisticated as possible in
implementing and optimizing app growth strategies, and following
our launch of Real Time Pivot Report and App Analytics earlier this
month, serves to expand an already robust platform offering where
developers can access a one-stop shop for running a sophisticated,
profitable app business.”
The new tool is simple to activate, and is accompanied by
accurate revenue and analytic data.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource's platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Examples of such forward-looking statements include, but are
not limited to, statements regarding the expected benefits and
impacts of the new feature. Words such as “expect,” “estimate,”
“project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,”
“may,” “will,” “could,” “should,” “believes,” “predicts,”
“potential,” “continue,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements set forth in the
Company’s SEC filings. ironSource cautions readers not to place
undue reliance upon any forward-looking statements, which speak
only as of the date made. Other than as may be required by
applicable laws, ironSource does not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20220222005792/en/
Media contact: Ilana Stemmer ilana.stemmer@is.com
+972542860810 Investor Relations contact: Daniel Amir
daniel.amir@is.com +1415-726-5900
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