ironSource Expands its Ad Exchange with Powerful New Tools
13 1월 2022 - 7:00PM
Business Wire
A part of the ironSource network for many years, the ironSource
in-app ad exchange has already generated significant revenue for
publishers
ironSource (NYSE: IS) (“ironSource”) a leading business platform
for the App Economy, today announced the expansion of the
ironSource Exchange. One of the most mature in-app ad exchanges in
the market, ISX’s unique combination of cutting-edge technology
with a highly-skilled brand sales team has generated significant
revenue for app developers and publishers as part of the ironSource
network for the last 5 years.
“Building a successful in-app ad exchange is a process that
requires significant time and investment, and the ironSource
Exchange is one of the strongest and most mature marketplaces in
the industry. Over the last few years, we’ve invested in building
the necessary technology and relationships with the largest
programmatic buyers to ensure that our publishers could leverage
the power of brand advertiser demand to the maximum,” said Omer
Kaplan, CRO and Co-founder of ironSource. “By externalising it and
adding robust, real-time reporting tools, developers will now get
critical transparency into revenue performance at a granular
level.”
The ironSource Exchange now comes with a dedicated reporting
module - Real-Time Pivot Reports - giving publishers critical
transparency into programmatic buyers, as well as core auction
logic such as win rate and survival rate. These reports also give
publishers maximum flexibility to “slice and dice” the data with
ease, analyze revenue and performance data in real time, and easily
compare it to historical performance. In addition, publishers will
be able to deploy cross promotion campaigns as well as direct sold
campaigns through private marketplace deals, tags or hosted
creatives.
As an early adopter of the IAB's Open Measurement SDK, all of
the iSX supply supports ads.txt and seller.json, and is fully
viewable and measurable by the leading third-party viewability and
brand safety measurement organizations including Moat, DoubleVerify
and IAS.
“Apps are increasingly where consumers are spending the bulk of
their time, and products - like the ironSource Exchange - that make
it easier for advertisers to reach those consumers in-app are a
critical part of growing the App Economy as a whole,” Kaplan
continued.
Publishers using LevelPlay don’t need to make any changes or SDK
updates to utilize the ironSource Exchange and benefit from its
premium demand. The Exchange supports all major ad units, including
rewarded, interstitial, MREC, and banner ads, with support for
native ads coming soon.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource's platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Examples of such forward-looking statements include, but are
not limited to, statements regarding the expected benefits and
impacts of new tools. Words such as “expect,” “estimate,”
“project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,”
“may,” “will,” “could,” “should,” “believes,” “predicts,”
“potential,” “continue,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements set forth in the
Company’s SEC filings. ironSource cautions readers not to place
undue reliance upon any forward-looking statements, which speak
only as of the date made. Other than as may be required by
applicable laws, ironSource does not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20220113005139/en/
Media: Rachel Jermansky ironSourcePR@icrinc.com +1646
277-1289
Investor Relations: Daniel Amir daniel.amir@is.com
+1415-726-5900
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