ironSource Expands its Ad Quality Solution
10 9월 2021 - 12:58AM
Business Wire
The new features give app developers visibility
and control over the ads shown to their users; Solution improves
the user experience, preserves brand integrity, and optimizes
monetization
ironSource (NYSE:IS), a leading business platform for the App
Economy, announced today the expansion of its Ad Quality solution.
Following its acquisition of Soomla earlier this year, the company
has deepened and broadened the capabilities of its solution with
unique features that give app developers visibility and control
over the ads shown to their users. The upgrades empower developers
to preserve the integrity of their brand and improve the user
experience on their app, and ultimately optimize monetization. The
solution is available to all developers, whether or not they’re
using ironSource’s mediation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210909005826/en/
ironSource Ad Quality (Photo: Business
Wire)
The upgraded solution provides an easy gallery view of all ads
shown in an app with quick insights on their performance. It also
shows the developer how a user moves through the in-app ads, which
helps them resolve any complaints as well as automatically
identifying quality issues like auto redirects and concentrated
clicks. The Quality CTR feature takes this a step further, by
helping the developer understand why a metric appears to be
inconsistent with the rest of the app’s stats.
Any ad that the developer doesn’t want to display can easily be
reported to the ad network directly through the solution so that it
is not shown again. Moreover, the developer can set up alerts for
their reported ads, to check that the ad network is adhering to
their request, giving them control over ad network policy
violations.
“The ironSource Ad Quality solution provides us with the quality
control and reporting needed to provide the best game experience
for our players,” explains David Choi, Director of Ad Monetization
at playStudios. “For any app developer relying on ad monetization
as a vital revenue stream, ironSource is an important and necessary
platform partner.”
The ironSource Ad Quality solution also offers a unique churn
analysis that helps the app developer understand which variables
are causing users to bounce. The developers can see churn trends by
different networks, countries, apps and developers, and
additionally they can test the churn rates of a specific network or
advertiser, helping them make smart decisions about whether to
block a specific advertiser or network, or not.
“We acquired Soomla to help app developers better identify
harmful ads and manage the user experience, and we’re delighted to
now offer important upgrades to the solution,” explains Omer
Kaplan, CRO and co-founder at ironSource. “Ad Quality is made up of
two parts - providing app developers with insights into the ads
shown in their apps and then giving them the power to take
meaningful action on those insights. Our upgraded solution offers
just that and we will continue to add more features as we continue
to listen to the needs of our app developer customers.”
About ironSource
ironSource is a leading business platform that enables mobile
content creators to prosper within the App Economy. App developers
use ironSource’s platform to turn their apps into successful,
scalable businesses, leveraging a comprehensive set of software
solutions which help them grow and engage users, monetize content,
and analyze and optimize business performance to drive more overall
growth. The ironSource platform also empowers telecom operators to
create a richer device experience, incorporating relevant app and
service recommendations to engage users throughout the lifecycle of
the device. By providing a comprehensive business platform for the
core constituents of the app economy, ironSource allows customers
to focus on what they do best, creating great apps and user
experiences, while we enable their business expansion in the App
Economy. For more information please visit www.is.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210909005826/en/
Media Contact:
Michal Chafets michal.chafets@is.com +972548300831
Olivia Sanford olivia.sanford@fgh.com +1(917) 439-4202
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