PARIS , March 4,
2024 /PRNewswire/ -- IFF has launched an advertising
campaign featuring staple tools of the art of perfumery. The
campaign is appearing today in select publications and online.
"IFF perfumers are artists of the invisible, who craft olfactive
works of art, connecting with consumers around the world through
the scents they create for niche to global brands," said
Sabrya Meflah, IFF president of fine
fragrance. "This campaign celebrates their art, which carries a
unique emotional power."
The advertising campaign was shot by renowned luxury, perfume
and haute-jewelry photographer, Helmut Stelzenberger, who has
worked on ad campaigns for Chanel, Van
Cleef, Cartier and others.
The campaign visuals feature the iconic blue-glass bottle—a
staple of the IFF brand—held within hands representing perfumery
craftsmanship. Meanwhile, the perfumer's tools—blotters, beakers,
pipettes and vials—stand on the scale perfumers use to compound
their fragrance formulas. The scale's digital display shows a date
of significance in IFF's long history: 1889, the year predecessor
company Polak & Schwarz was founded, a testimony of the
company's longstanding legacy.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
health, biosciences and scent, science and creativity meet to
create essential solutions for a better world – from global icons
to unexpected innovations and experiences. With the beauty of art
and the precision of science, we are an international collective of
thinkers who partners with customers to bring scents, tastes,
experiences, ingredients and solutions for products the world
craves. Together, we will do more good for people and
planet. Learn more at
iff.com, Twitter , Facebook, Instagram,
and LinkedIn.
© 2024 by International Flavors & Fragrances Inc. IFF is a
Registered Trademark. All Rights Reserved.
Contact:
Judith Gross
VP Scent Communication and Branding
+33630097462
Judith.gross@iff.com
SOURCE IFF