New, Full Service Lifestyle Brand’s First
Locations Will Open in Chicago and Miami
Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt
Centric, a new, full service lifestyle brand designed for business
and leisure travelers, will open its first hotels in April. The
hotels – Hyatt Centric The Loop Chicago and Hyatt Centric South
Beach Miami – will deliver on the brand’s mission of putting its
guest at the center of the action in the best destinations.
“These hotels will deliver on everything Hyatt Centric is meant
to be, and we are excited that guests will be able to see and feel
the brand,” said Kristine Rose, vice president of brands, Hyatt.
“By working with owners to test and perfect the Hyatt Centric
experience in real hotels in real time, we were able to
strategically build the brand. Now, with two hotels opening soon,
we are confident that we will be able to fulfill today’s savvy
travelers’ needs for an uncomplicated, cosmopolitan experience in a
way that has never been done before.”
Both hotels are adaptive reuse projects and will feature core
elements of the Hyatt Centric brand starting with the unique
designs that fit the hotels’ surroundings while putting guests in
the middle of great destinations. The hotels will also offer
dynamic food and beverage options, with hand-crafted cocktails and
locally inspired food in their bars, restaurants and lounges.
Hyatt Centric The Loop
Chicago
Hyatt Centric The Loop Chicago will be located at the northwest
corner of Monroe Street and Clark Street and put guests within
walking distance of Millennium Park, the theater district, and
shopping along State Street, as well as numerous company offices,
including Hyatt’s global headquarters, Northern Trust and United
Airlines. The historic building will offer 257 rooms, 2,513 square
feet of meeting space, complimentary wireless Internet throughout
the hotel, and a Bluetooth-enabled television system in all guest
rooms. The hotel’s lobby lounge will feature assorted art from
native artists and space for guests to recharge and socialize.
Hyatt Centric The Loop Chicago will also offer guests multiple
dining options, including Cochon Volant, a French bistro serving
breakfast, lunch and dinner, a full French bakery, and a seasonal
5,500 square foot rooftop bar offering signature cocktails and
locally inspired food.
Hyatt Centric South Beach
Miami
Hyatt Centric South Beach Miami will be located in the heart of
South Beach on Collins Avenue, and is across the street from
Miami’s famed beach. The hotel will blend the city’s Art Deco
architecture with modern design, featuring a 10-story glass tower
that will offer 105 guest rooms, 700 square feet of meeting space,
complimentary wireless Internet throughout the hotel, and a
Bluetooth-enabled television system in all guest rooms. Upon
arrival, guests will immediately feel a sense of place with an
ocean-inspired color palette of blue and gray infused with eclectic
elements indicative of Miami. The lobby lounge will include a
full-service bar offering hand-crafted signature cocktails and The
Corner, which will feature the hotel’s curated book and magazine
selection.
Hyatt Centric South Beach Miami will also feature Deck 16, a
Mediterranean-inspired restaurant offering breakfast, lunch and
dinner, as well as a full menu for beach service and the hotel’s
knock n’ grab room service.
The Hyatt Centric
Experience
The Hyatt Centric brand was created for Modern Explorers, a
multigenerational group comprised of travelers who view their hotel
as more than a place to stay. Rather, the hotel is their hub,
connecting them to unique experiences, the best of what the
destination has to offer – experiences that lead to great stories.
In response to the needs of this target guest, the Hyatt Centric
brand will focus on three core elements:
An authentic entryway to the destination: At Hyatt
Centric hotels, guests will know they can rely on an experience
inside that will serve as a launching pad to exploration outside.
Each hotel, located in the heart of interesting destinations, will
offer a unique and modern take on its location. The artwork,
furniture, food and beverages will tell a story, allowing guests to
immediately get an authentic feel for the location.
A focus on simplicity, thoughtfully crafted: Hyatt
Centric hotels will provide a simple, welcoming environment that
delivers the essentials in the easiest, most streamlined way
possible. For example, at Hyatt Centric hotels, room service will
be offered as a knock n’ grab service, which will allow guests to
enjoy gourmet food in their rooms without formal delivery.
Additionally, while each hotel will be custom designed to its
market, the Hyatt Centric brand will be characterized by certain
common elements, including spaces like The Corner, where guests can
work, socialize and peruse a curated collection of local books and
magazines, and a bar and restaurant area that will help foster
great conversations and deliver thoughtful, locally inspired food
and signature cocktails.
A human touch in a digital world: Hyatt Centric hotels
will offer a balance of advanced digital capabilities but with the
understanding that these experiences are even more beneficial when
combined with a human touch. While guests can enjoy the in-room
technologies designed to connect seamlessly with their devices and
media, a staff of knowledgeable associates will be on hand to aid
guests in their discovery of the destination – particularly useful
for business travelers with limited time for exploration.
More than 15 Hyatt Centric locations, comprised of open and
previously announced hotels, will also debut this summer in the
heart of some of the world’s most popular cities, including New
York, Paris and Atlanta. For more information on Hyatt Centric
hotels, visit www.hyattcentric.com.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a proud heritage of making guests
feel more than welcome. Thousands of members of the Hyatt family
strive to make a difference in the lives of the guests they
encounter every day by providing authentic hospitality. The
Company’s subsidiaries develop, own, operate, manage,
franchise, license or provide services to hotels, resorts, branded
residences and vacation ownership properties, including under
the Hyatt®, Park Hyatt®, Andaz®, Grand
Hyatt®, Hyatt Regency®, Hyatt CentricTM,
Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™,
Hyatt Residences® and Hyatt Residence
Club® brand names and have locations on six continents. As
of September 30, 2014, the Company's worldwide portfolio consisted
of 573 properties in 48 countries. For more information, please
visit www.hyatt.com.
Forward-Looking
Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from
those expressed or implied by these forward-looking statements. In
some cases, you can identify forward-looking statements by the use
of words such as “may,” “could,” “expect,” “intend,” “plan,”
“seek,” “anticipate,” “believe,” “estimate,” “predict,”
“potential,” “continue,” “likely,” “will,” “would” and variations
of these terms and similar expressions, or the negative of these
terms or similar expressions. Such forward-looking statements are
necessarily based upon estimates and assumptions that, while
considered reasonable by us and our management, are inherently
uncertain. Factors that may cause actual results to differ
materially from current expectations include, among others, the
rate and pace of economic recovery following economic downturns;
levels of spending in business and leisure segments as well as
consumer confidence; declines in occupancy and average daily rate;
if our third-party owners, franchisees or development partners are
unable to access the capital necessary to fund current operations
or implement our plans for growth; changes in the competitive
environment in our industry and the markets where we operate; our
ability to access the capital markets; and other risks discussed in
the Company's filings with the U.S. Securities and Exchange
Commission, including our Annual Report on Form 10-K, which filings
are available from the SEC. We caution you not to place undue
reliance on any forward-looking statements, which are made as of
the date of this press release. We undertake no obligation to
update publicly any of these forward-looking statements to reflect
actual results, new information or future events, changes in
assumptions or changes in other factors affecting forward-looking
statements, except to the extent required by applicable laws. If we
update one or more forward-looking statements, no inference should
be drawn that we will make additional updates with respect to those
or other forward-looking statements.
Hyatt Hotels CorporationAmy Patti+1 312 780
5620amy.patti@hyatt.com
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