As filed with  the Securities and Exchange Commission on November 18, 2011
   
Registration No. 333 - 152416


SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549

POST-EFFECTIVE AMENDMENT NO. 1 TO FORM F-6
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933 FOR AMERICAN DEPOSITARY SHARES EVIDENCED BY
AMERICAN DEPOSITARY RECEIPTS

CHINA MASS MEDIA CORP.
(Exact name of issuer of deposited securities as specified in its charter)

N/A
(Translation of issuer’s name into English)

Cayman Islands
(Jurisdiction of incorporation or organization of issuer )

 
CITIBANK, N.A.
(Exact name of depositary as specified in its charter )

399 Park Avenue
New York, New York  10043
(877) 248 - 4237
 (Address, including zip code, and telephone number, including area code, of depositary’s principal executive offices)

CT Corporation System
111 Eighth Avenue, 13 th Floor
New York, New York 10011
Telephone: (212) 894-8940
(Address, including zip code, and telephone number, including area code, of agent for service)

Copies to:
 
Alan Seem, Esq.
Sherman & Sterling LLP
1 st Floor, East Tower, Twin Towers,
B-12 Jianguomenwai Dajie
Beijing 100022,
People’s Republic of China
Telephone: 86-10-5922-8000
 
Herman H. Raspé, Esq.
Patterson Belknap Webb & Tyler LLP
1133 Avenue of the Americas
New York, New York 10036
Telephone: 212-336-2000

It is proposed that this filing become effective under Rule 466:
 
o immediately upon filing.
 
 
 
o on (Date) at (Time).
 
 
If a separate registration statement has been filed to register the deposited shares, check the following box : o

The Registrant hereby amends this Post-Effective Amendment No. 1 to Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Post-Effective Amendment No. 1 to Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, or until this Post-Effective Amendment No. 1 to Registration Statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.
   
 
 

 
 
 
This Post-Effective Amendment No. 1 to Registration Statement on Form F-6 may be executed in any number of counterparts, each of which shall be deemed an original, and all of such counterparts together shall constitute one and the same instrument.
 
 
 
ii 

 
 
PART I
 
INFORMATION REQUIRED IN PROSPECTUS
 
Cross Reference Sheet
 
Item 1.   DESCRIPTION OF SECURITIES TO BE REGISTERED
 
Item Number and Caption
 
Location in Form of American
Depositary Receipt (“ Receipt ”)
Filed Herewith as Prospectus
         
1.
Name of Depositary and address of its principal executive office
 
Face of Receipt -  Introductory Article.
       
2.
Title of Receipts and identity of deposited securities
 
Face of Receipt   - Top Center.
         
Terms of Deposit:
   
         
 
(i)
The amount of deposited securities represented by one American Depositary Share (“ ADS ”)
 
Face of Receipt   - Upper right corner.
         
 
(ii)
The procedure for voting, if any, the deposited securities
 
Reverse of Receipt   - Paragraphs (16)
and (17).
         
 
(iii)
The collection and distribution of dividends
 
Reverse of Receipt - Paragraph (14).
         
 
(iv)
The transmission of notices, reports and proxy soliciting material
 
Face of Receipt   - Paragraph (13);
Reverse of Receipt - Paragraph (16).
         
 
(v)
The sale or exercise of rights
 
Reverse of Receipt – Paragraphs (14)
and (16).
         
 
(vi)
The deposit or sale of securities resulting from dividends, splits or plans of reorganization
 
Face of Receipt - Paragraphs (4) and (6);
Reverse of Receipt - Paragraphs (14) and (18).
         
 
(vii)
Amendment, extension or termination of the deposit agreement
 
Reverse of Receipt - Paragraphs (22) and (23) (no provision for extensions).
         
 
(viii)
Rights of holders of Receipts to inspect the transfer books of the Depositary and the list of holders of ADSs
 
Face of Receipt - Paragraph (13).
         
 
(ix)
Restrictions upon the right to deposit or withdraw the underlying securities
 
Face of Receipt – Paragraphs (2), (3), (4), (6), (7), (9) and (10).
 
 
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Item Number and Caption
 
Location in Form of American
Depositary Receipt (“ Receipt ”)
Filed Herewith as Prospectus
         
 
(x)
Limitation upon the liability of the Depositary
 
Face of Receipt - Paragraph (7);
Reverse of Receipt - Paragraphs (19) and (20).
         
  (xi) Fees and charges which may be imposed directly  or indirectly on holders of ADSs   Face of Receipt - Paragraph (10).
         
Item 2. AVAILABLE INFORMATION  
Face of Receipt - Paragraph (13).
 
China Mass Media Corp. is subject to the periodic reporting requirements of the United States Securities Exchange Act of 1934, as amended, and, accordingly, is required to file certain reports with, and submit certain reports to, the United States Securities and Exchange Commission (the “ Commission ”).  These reports can be retrieved from the Commission’s internet website ( www.sec.gov ), and can be inspected and copied at the public reference facilities maintained by the Commission at 100 F Street, N.E., Washington D.C. 20549.
 
 
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PROSPECTUS
 
The Prospectus consists of the proposed form of American Depositary Receipt included as Exhibit A to the Form of Amendment No. 1 to Deposit Agreement filed as Exhibit (a)(i) to this Post-Effective Amendment No. 1 to Registration Statement on Form F-6 and is incorporated herein by reference.
 
 
 
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PART II
 
INFORMATION NOT REQUIRED IN PROSPECTUS
 
Item 3.   EXHIBITS
 
(a)(i)               Form of Amendment No. 1 to Deposit Agreement, by and among China Mass Media Corp., a company organized under the laws of the Cayman Islands and previously known as “ China Mass Media International Advertising Corp.” (the “ Company ”), Citibank, N.A., as depositary (the “ Depositary ”), and all Holders and Beneficial Owners of American Depositary Shares issued thereunder.   Filed herewith as Exhibit (a)(i).
 
(a)(ii)               Deposit Agreement, dated as of August 4, 2008, by and among the Company, the Depositary, and all Holders and Beneficial Owners of American Depositary Shares issued thereunder. — Filed herewith as Exhibit (a)(ii).

(b)           Any other agreement to which the Depositary is a party relating to the issuance of the American Depositary Shares registered hereunder or the custody of the deposited securities represented thereby.   None.
 
(c)           Every material contract relating to the deposited securities between the Depositary and the issuer of the deposited securities in effect at any time within the last three years.   None.
 
(d)           Opinion of counsel for the Depositary as to the legality of the securities to be registered.   Previously Filed.
 
(e)           Certificate under Rule 466.   None.
 
(f)           Powers of Attorney for certain officers and directors and the authorized representative of the Company.   Set forth on the signature pages hereto.
 
 
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Item 4.  UNDERTAKINGS
 
 
(a)
The Depositary undertakes to make available at the principal office of the Depositary in the United States, for inspection by holders of ADSs, any reports and communications received from the issuer of the deposited securities which are both (1) received by the Depositary as the holder of the deposited securities, and (2) made generally available to the holders of the underlying securities by the issuer.
 
 
(b)
If the amount of fees charged is not disclosed in the prospectus, the Depositary undertakes to prepare a separate document stating the amount of any fee charged and describing the service for which it is charged and to deliver promptly a copy of such fee schedule without charge to anyone upon request.  The Depositary undertakes to notify each registered holder of an ADS thirty (30) days before any change in the fee schedule.
 
 
II-2

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933, as amended, Citibank, N.A., acting solely on behalf of the legal entity created by the Deposit Agreement, dated as of August 4, 2008, by and among China Mass Media Corp., Citibank, N.A., as depositary, and all Holders and Beneficial Owners of American Depositary Shares to be issued thereunder, certifies that it has reasonable grounds to believe that all the requirements for filing on Form F-6 are met and has duly caused this Post-Effective Amendment No. 1 to Registration Statement on Form F-6 to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York, on the 18th day of November, 2011.
 
 
Legal entity created by the   Deposit Agreement, dated as of August 4, 2008, as proposed to be amended by Amendment No. 1 to Deposit Agreement filed herewith, for the issuance of ADSs, each ADS to represent three hundred (300) ordinary shares of China Mass Media Corp.
 
CITIBANK, N.A., solely in its capacity as Depositary
       
 
By: 
/s/ Richard Etienne
   
Name: 
Title:
Richard Etienne
Vice President
 
 
 
II-3

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933, as amended, China Mass Media Corp. certifies that it has reasonable grounds to believe that all the requirements for filing on Form F-6 are met and has duly caused this Post-Effective Amendment No. 1 to Registration Statement on Form F-6 to be signed on its behalf by the undersigned thereunto duly authorized, in Beijing, China, on November 18, 2011.
 
 
CHINA MASS MEDIA CORP.
       
 
By: 
/s/ Shengcheng Wang
   
Name: 
Title:
Shengcheng Wang
Chief Executive Officer
 
 
 
II-4

 
 
POWERS OF ATTORNEY
 
KNOW ALL PERSONS BY THESE PRESENTS , that each person whose signature appears below constitutes and appoints each of Shengcheng Wang and Julie Zhili Sun to act as his/her true and lawful attorney-in-fact and agent, with full power of substitution, for him/her and in his/her name, place and stead, in any and all such capacities, to sign any and all amendments, including post-effective amendments, and supplements to this Post-Effective Amendment No. 1 to Registration Statement, and to file the same, with all exhibits thereto and other documents in connection therewith, with the United States Securities and Exchange Commission, granting unto said attorney-in-fact and agent full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as s/he might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agent, or his/her substitute or substitutes, may lawfully do or cause to be done by virtue hereof.
 
Pursuant to the requirements of the Securities Act of 1933, as amended, this Post-Effective Amendment No. 1 to Registration Statement on Form F-6 has been signed by the following persons in the following capacities on November 18, 2011.
 
Signature
 
Title
     
/s/ Shengcheng Wang
 
Chairman and Chief Executive Officer
Shengcheng Wang
 
(Principal Executive Officer)
     
/s/ Julie Zhil Sun
 
Director and Chief Financial Officer
Julie Zhili Sun
 
(principal financial and accounting officer)
     
/s/ Haiyan Xing
 
Director
Haiyan Xing
   
     
/s/ Liping He
 
Director
Liping He
   
     
/s/ Jianmin Qu
 
Director
Jianmin Qu
   
     
/s/ Xingzhao Liu
 
Director
Xingzhao Liu
   
     
/s/ Yong Chen
 
Director
Yong Chen
   
     
/s/ Donald J. Puglisi
 
Authorized Representative in the United States
Donald J. Puglisi
   
 
 
II-5

 
 
Index to Exhibits
 
Exhibit
Document
Sequentially
Numbered Page
     
(a)(i)
Form of Amendment No. 1 to Deposit Agreement
 
     
(a)(ii)
Deposit Agreement
 
 
 
 
II-6

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