Beazer Homes Introduces "New" New Homes for 2010 and Beyond
20 1월 2010 - 6:20AM
Marketwired
With the start of a new year and a new decade, Beazer Homes (NYSE:
BZH) is raising the bar on home performance standards by
introducing innovative building measures aimed at curbing energy
use and lowering ownership costs for its new homes. As part of its
eSMART initiative, the national top-10 home builder is rolling out
progressive levels of high-performance homes, all engineered as a
whole-house system to achieve greater energy efficiency, conserve
water and improve indoor air quality.
Now Beazer is taking steps to expand consumer dialogue during
the home-search process to include a pointed discussion of a home's
economical and ecological features. The builder has launched a new
marketing campaign and website, www.BeazerNewHome.com, which
prompts prospective homebuyers with questions that can help uncover
a home's performance potential.
"Many of the innovative features and building science practices
that make up our eSMART homes, such as additional home sealing,
better framing techniques and denser insulation, are not easily
demonstrated in the typical model home," said Kathi James, chief
marketing officer for Beazer Homes.
Beazer's research indicates there is a growing consumer demand
for more energy- and resource-efficient homes. A survey of
prospective homebuyers this month found that the presence of
energy-savings features edged out a fancy kitchen, in terms of
importance, for the second year in a row.
"Prospective buyers are rethinking the way they shop for homes,
with energy consumption an increasingly important factor in the
overall purchase decision. Our goal is to arm home shoppers with
information and resources that can help them make a more informed
decision," said James. "Whether it's a newly constructed home or an
older home, the answers to these questions will help gauge how well
the home will perform and how much energy and resources it's likely
to consume."
How does this home prevent air leakage?
"To improve the performance of our homes, we start by addressing
the home's thermal envelope," explained James. "Through additional
air sealing and advanced framing techniques, we create a tighter
home seal which minimizes air leakage and reduces the home's energy
consumption."
Specifically, Beazer seals areas around plumbing, vents,
windows, electrical outlets and recessed lights, and areas where
walls, floors and ceiling intersect. The builder also installs air
barriers behind showers and baths and inside chimneys. These
sealing techniques, combined with increased R-value insulation in
the walls and attic, can save homeowners up to 20 percent on
heating and cooling costs.
What kind of energy savings does this home deliver?
To measure the performance of its eSMART homes, Beazer turned to
the NAHB Research Center, which tested popular models in various
climate-specific zones and compared them to similar homes built
both to the current building code as well as those built to the
Building America Benchmark, which represents a typical home built
in the mid- to late-1990s.
The study found that, depending on home size and climate zone,
Beazer's eSMART homes can offer 27 to 46 percent average energy
cost savings over the Building America Benchmark. Additionally,
with proper use of the home energy monitor, Beazer's homeowners can
decrease their annual electricity costs from five to 15
percent.
What makes this home healthier?
Beazer uses only low VOC (Volatile Organic Compounds) emission
paints and carpets, which use water-based solvents instead of
petroleum-based solvents, eliminating the chemicals that lead to
headaches as well as nose and throat discomfort. Additionally,
every Beazer home is equipped with high-efficiency MERV 8 air
filters that trap up to 10 times more particles (pollen, dust
mites, pet dander, etc.) than standard filters
What water-saving features are included in this home?
To help conserve water, Beazer uses regionally-appropriate
plants that are well suited for local climate conditions and thus
require less care and watering. Inside the home, Beazer's
flow-optimized bath faucets and showerheads use up to 31 percent
less water without sacrificing performance or comfort.
Can you update a home to be high performing?
There is no easy or inexpensive way to update an existing home
to match the performance of an eSMART home. To replicate Beazer's
system, one would have to start by removing the existing drywall in
order to properly seal all openings behind the walls and then
install insulation with a higher R-value.
Beazer Homes is one of the country's largest single-family
homebuilders with operations in 16 states. For more information on
Beazer's homes, communities and eco-friendly features visit
www.Beazer.com.
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Contact: Mandy Holton Brooks Email Contact
Beazer Homes USA (NYSE:BZH)
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