Beazer Homes Introduces 'Beazernomics' to Help Educate Prospective Buyers
15 5월 2009 - 3:26AM
PR Newswire (US)
Home Schooling Takes on New Meaning for National Builder ATLANTA,
May 14 /PRNewswire-FirstCall/ -- With all the talk about tax
credits, mortgage rates, and improving affordability indices,
today's new homebuyer needs more than a Wikipedia app to make sense
of the current market. A short lesson in "home schooling" may be a
better option, as Beazer Homes (NYSE:BZH), one of the country's top
10 homebuilders, discovered after a recent survey that found a
surprising number of potential buyers who were unaware or
misinformed about many of the advantages of buying a new home now.
"Our goal is to educate prospective buyers about the facts of the
current market and offer data that explains the benefits of
purchasing a new home today," said Kathi James, chief marketing
officer for Beazer Homes. Nearly one-third of potential homebuyers
polled by Beazer said they did not know about the $8,000 federal
tax credit or understand how it works. However, 53 percent of
would-be first-time buyers said the availability of such a credit
would impact their likelihood to purchase a home now. To fill the
educational void, the national homebuilder has introduced
"Beazernomics," to give buyers a simple understanding of where the
market is today and explain why factors like low interest rates,
low home prices and tax credits make 2009 an unprecedented time to
purchase a new home. Additionally, the builder will use its
"Beazernomics" platform to tout the ecological benefits of its new
homes. Beazer includes up to 10 eco-friendly features in every home
it builds, including CFL bulbs, programmable thermostats and
EnergyStar(R) dishwashers. Other standard features include
water-saving faucets and showerheads, as well as MERV-8 air filters
and low-VOC paints and carpet that contribute to healthier indoor
air quality. To support the initiative, Beazer is launching a
user-friendly website (beazernomics.com) filled with fact-laced
tables, charts and pictographs to help educate and enlighten
prospective buyers. Also, community sales centers are offering
homebuyer workshops. James points to the research the company
conducted in April among prospective homebuyers as an indication of
the opportunity for additional buyer education. The survey found
gaps in the level of awareness or understanding for several key
factors impacting the buying decision, including: -- 26 percent of
those considering the purchase of a new home are unaware of the
fact that mortgage interest payments are tax deductible -- 29
percent do not know that current mortgage rates are at historic
lows -- 31 percent are unaware of the $8,000 federal tax credit for
first-time buyers -- 43 percent do not understand that a tax credit
reduces the amount of tax one owes the IRS Among first-time buyers,
there appears to be an even greater need for information. Based on
the survey findings, 40 percent of first-time homebuyers are
unaware that mortgage interest payments are tax deductible and
nearly half are unfamiliar with the benefits of a tax credit. The
online survey was conducted April 3-17, 2009, among 2,535
prospective homebuyers who visited a Beazer Homes sales center or
requested information via Beazer.com in the past 12 months. Beazer
Homes is one of the country's largest single-family homebuilders
with operations in 16 states. For more information on Beazer's
homes, communities and eco-friendly features visit Beazer.com.
DATASOURCE: Beazer Homes CONTACT: Mandy Brooks, Beazer Homes,
+1-770-829-3755 Web Site: http://www.beazer.com/
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