Beazer Homes Spices Up SMARTDESIGN(TM) Team With Top Chef Winner
26 8월 2008 - 11:03PM
PR Newswire (US)
Harold Dieterle Brings Unique Kitchen Expertise to Homebuilding
Arena ATLANTA, Aug. 26 /PRNewswire-FirstCall/ -- Beazer Homes USA,
Inc. (NYSE:BZH), a top-10 national homebuilder, is infusing a fresh
ingredient into its planning and design process, adding the
culinary talents of television's Top Chef Harold Dieterle to its
SMARTDESIGN(TM) team of experts. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080811/NEM042LOGO ) The
restaurateur, who won the first season of the popular Bravo network
program, also will be dishing up haute cuisine in select
communities as Beazer showcases its sleek, innovative and highly
efficient Chef's Dream Kitchen. Dieterle is the latest addition to
Beazer's growing lineup of experts it calls upon to help refine and
redefine how homes are designed and built so they are more livable,
well organized, increasingly eco-friendly and better constructed.
Beazer refers to the process as SMARTDESIGN, which unites
forward-thinking ideas and inspiration from a skillful mix of
in-house architects, designers and builders with outside
professionals. "In addition to his celebrity status, creativity and
high energy, Dieterle brings with him the insight of a restaurant
owner and chef who has overseen the preparation of thousands of
meals in fast-paced settings," said Kathi James, chief marketing
officer for Beazer Homes. "We're looking forward to him running our
Chef's Dream Kitchen through a rigorous workout and offering his
expertise to our design team." Beazer's SMARTDESIGN Chef's Dream
Kitchen is a true workhorse of a space with all the whistles and
bells that chefs demand and home cooking enthusiasts aspire to
enjoy. It is chock full of abundant storage, built-in organizers,
chef-grade appliances and includes a generous center island that
takes the chore out of food prep. "I'm excited about cooking up
some of my favorite recipes in Beazer's model homes," said
Dieterle, who grew up cooking with his family and has worked his
way through some of the country's top kitchens before winning the
Top Chef challenge in 2006. "Beazer's spacious and thoughtfully
planned kitchens are designed to support everything from food
preparation to family gatherings." Thanks to the popularity of
cooking shows in recent years, Beazer recognizes, and its research
confirms, that more homebuyers want to duplicate the look and
functionality of the professional kitchen. A recent survey
conducted by Market Tools on behalf of Beazer Homes found that
nearly half of respondents agreed that a kitchen designed with the
help of a professional chef like Dieterle would increase their
likelihood to cook at home. According to Beazer's research, 70
percent of respondents consider upgraded kitchen features like
chef-grade appliances, a walk-in-pantry, solid-surface countertops
and a center island of utmost importance in making their next home
purchase, with 29 percent saying it is their top priority. Aside
from food prep and cooking, nearly 60 percent of respondents said
they use the kitchen as a hub for socializing or to catch up on
daily activities with family members. And, it doesn't stop there;
one in five said reading newspapers, processing mail, scrap
booking, watching TV and doing homework are some of the non-food
related activities taking place in their kitchen. "Today's kitchens
serve a command central role in the home," said James. "There's got
to be plenty of room and functionality built in to accommodate
cooking plus entertaining, socializing and more mundane tasks like
processing mail or doing homework." When it comes to their dream
kitchen, bigger is indeed better. Twenty-two percent of survey
respondents said the kitchen is the one room in their home they
would most like to add more storage space, edging out both the
master closet (19 percent) and the garage (16 percent). In fact, 69
percent of respondents said they prefer a larger kitchen over more
space in the garage. About Harold Dieterle Best known to millions
of Americans as the winner of the inaugural season of Bravo TV's
Top Chef, Dieterle has a long history of experience and success in
the culinary industry. A 1997 graduate of New York's Culinary
Institute of America, he honed his skills at several top kitchens
in Spain and later immersed himself in the culture and cuisine of
Southeast Asia. Dieterle served as chef at The Harrison before
opening his own Greenwich Village restaurant, Perilla, to rave
reviews in 2007. About Beazer Homes Beazer Homes USA Inc.
(NYSE:BZH), headquartered in Atlanta, is one of the country's 10
largest single-family homebuilders. The Company is listed on the
New York Stock Exchange under the ticker symbol "BZH." For more
information, visit Beazer.com.
http://www.newscom.com/cgi-bin/prnh/20080811/NEM042LOGO
http://photoarchive.ap.org/ DATASOURCE: Beazer Homes USA, Inc.
CONTACT: Elizabeth Walker of Imre Communications, Inc. for Beazer
Homes USA Inc., +1-856-988-0170, ; or Mandy Brooks of Beazer Homes
USA Inc., +1-770-829-3755, Web site: http://www.beazer.com/
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