BlackRock Invests in Willow to Support Growth of NextGen Investors
02 5월 2024 - 9:00PM
Business Wire
Willow Helps Financial Advisors Better Serve
Growing Population of New Investors
Willow Will Use the Funds to Launch Two New
Advisor Certificates
BlackRock, Inc. (NYSE: BLK) has made a minority investment in
Willow Network, Inc. (“Willow”), a startup providing services to
help financial advisors better serve a growing population of new
investors.
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Willow (trustwillow.com) is using the funds to launch two new
certificate programs to help advisors better respond to the unique
financial and planning challenges faced by this next generation of
clients. A generational wealth-transfer opportunity is expected to
significantly grow the number of women and younger investors over
the next few years, and these new educational programs will provide
advisors with the unique skills needed to serve more diverse client
segments.
"We are experiencing the greatest intergenerational wealth
transfer in history, with a majority of these assets shifting into
the hands of women and younger investors. BlackRock is committed to
ensuring advisors feel prepared to capture this generational
opportunity. Willow’s innovative and industry-first offering is
powering that mission,” said Elizabeth Koehler, Head of Advisor
Engagement at BlackRock. "Our partnership with Willow is rooted in
our firms' shared purpose to bring financial well-being to more and
more people."
Advisors who complete Willow’s new educational programs will be
eligible for two certificates:
- Advisor for Women™
- Advisor for NextGen™
To earn the certificate, advisors must complete on-demand
continuing education (CE) video trainings and assessments, live
coaching assessments, and uphold Willow’s Ethical Standards. Once
that is complete, advisors can gain access to prospective clients
through Willow’s digital marketing platform.
“BlackRock has a talented team and resources dedicated to
helping advisors guide their clients in achieving their unique
financial goals,” Lacy Garcia, Founder and CEO of Willow, said.
“Together, we are delivering great outcomes for advisors and
investors. We are passionate about expanding the Willow platform to
help more advisors better serve women and the next generation of
clients.”
As part of the transaction, BlackRock now holds a Board seat on
Willow’s Board of Directors, held by Koehler. In addition, Anusha
Sriram, Head of Strategic Partnerships for Aladdin Wealth at
BlackRock, serves as a board observer.
The financial impact of the transaction is not material to
BlackRock earnings. Financial terms were not disclosed.
About BlackRock
BlackRock’s purpose is to help more and more people experience
financial well-being. As a fiduciary to investors and a leading
provider of financial technology, we help millions of people build
savings that serve them throughout their lives by making investing
easier and more affordable. For additional information on
BlackRock, please visit www.blackrock.com/corporate.
About Willow
Willow is an award-winning wealthtech platform that powers
financial advisors acquisition, growth, and retention of tomorrow's
investors. Through Willow’s education, coaching, and marketing
platform, advisors gain the knowledge, skills and tools needed to
acquire and better serve modern clients and align their financial
plan with their personal values. Willow helps individuals find the
best-fit financial advisor. Powered by generative AI (and backed by
human QA), our proprietary algorithm incorporates both financial
criteria and personal elements critical to establishing a personal
connection between an advisor and client. Willow is an approved CE
credit sponsor for CFP®, CIMA®, CPWA®, CIMC®, RMA® and CDFA®.
Please visit trustwillow.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502567129/en/
Media
Willow Kara Valentine
kara@therudingroup.com 917-952-2050
BlackRock Corporate Communications
Catherine Sperl catherine.sperl@blackrock.com 646-951-1599
BlackRock (NYSE:BLK)
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BlackRock (NYSE:BLK)
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