ANN ARBOR, Mich., April 5, 2011 /PRNewswire/ -- Borders®
today announced it is teaming with GREENZYS, a premiere
literacy-based, eco-friendly children's brand, to enhance its
already expansive educational toy and game offerings in-store and
online with the eco-friendly Greenzys book and several plush toys
depicting characters from the book.
(Photo: http://photos.prnewswire.com/prnh/20110405/DE77657
)
(Logo:
http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO )
Today select Borders superstores as well as Borders.com are
featuring the book "The Greenzys," a heartwarming tale that teaches
kids about the concept of environmental conservation, as well as
toys Willow the Elephant, Yew Yew the Panda, Peat the Penguin and
Violet the Giraffe. (All Borders superstores will feature the
product by April 11.) GREENZYS, which
has received rave reviews for its reinforcement of the importance
of green living practices among kids, perfectly complements the
Borders brand, which promotes discovery through reading and
entertainment.
Borders will celebrate the new product line with a Greenzys book
signing and question and answer session by acclaimed children's
author Danielle Mentzer at the
Borders Torrance, Calif. store on
Saturday, April 16 at 1 p.m.
"We are incredibly pleased to team with GREENZYS, which has a
great reputation for educating and inspiring kids to adopt green
living practices," said Michele
Cloutier, Executive Vice President and Chief Merchandising
Officer for Borders. "The inclusion of GREENZYS in our retail mix
further advances our commitment to expand Borders' offerings beyond
just books with unique products that complement our brand and
delight our customers."
Each GREENZYS toy purchased at Borders will support the
Arbor Day Foundation
(www.arborday.org) by the planting of a tree in a U.S. forest. Kids
and their parents are encouraged to visit the Greenzys Web site at
www.greenzys.com to receive a personalized digital certificate
acknowledging their planted tree contribution from their plush
purchase.
Greenzys is a joint venture between Rethink Entertainment &
Media and MoonReef Designs.
About Borders Group, Inc.
Headquartered in Ann Arbor,
Mich., Borders Group, Inc. is a specialty retailer of books
as well as other educational and entertainment items. Online
shopping is offered through borders.com. Find author interviews and
vibrant discussions of the products we and our customers are
passionate about online at facebook.com/borders,
twitter.com/borders and youtube.com/bordersmedia. For more
information about the company, visit borders.com/media.
About Rethink Entertainment & Media and MoonReef
Designs
Rethink Entertainment & Media (www.rethinkent.com) is a
multi-faceted, award winning studio known for creating intellectual
properties and collaborating with top talent on projects spanning
all forms of media. Based in Los
Angeles, Rethink Entertainment & Media is known for
bringing innovative creative ideas and proven entertaining concepts
to content for all ages for all genres, formats, and mediums.
MoonReef Designs (www.moonreef.com), is a design studio that
creates hand painted works of art, digital designs and
illustrations for various consumer products including tile, toys,
stationery, textiles, giftware, and prints.
Kids Preferred, LLC is an award-winning division of Kids
Preferred, Inc., which was founded in 1983 and is one of the
largest plush toy manufacturers in the U.S. Known for its
superior quality and unique designs, Kids Preferred, LLC serves the
specialty, juvenile, gift, and better department store trade by
distributing soft toys and gifts under its own brand, private label
and licensed brands including amazing baby™, asthma
& allergy friendly™, Between the Lions™, Disney's Winnie
the Pooh®, Classic Winnie the Pooh®, Disney Princess, Elmer, The
World of Eric Carle™, Guess How Much I Love You™,
Harley-Davidson®, Madeline™, Martha Speaks™, Pat the Bunny®,
Spot™ and The Snowman™. The company is headquartered in
East Windsor, NJ and has offices
in New York City, Hong Kong and Shanghai. For more
information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or
visit their website at www.kidspreferred.com.
SOURCE Borders